Apple TV's 'Nocturne' trailer opens two hundred times above usual

It passed a million views before its first day was out, while the streaming service's channel as a whole was running slower than usual.

Channel: Apple TVStory of September 30, 2026Trari Newsroom

Why this story? The video opened at a pace of 1,497,292 views a day, 208 times a normal first day on this channel (7,199).

Nocturne — Official Trailer | Apple TV

"Nocturne — Official Trailer | Apple TV" went up on Tuesday, and within fifteen hours it had gathered more than 1.2 million views.

For this channel, that is well outside the routine. Apple TV posts trailers, clips and featurettes for its shows and films at a steady clip, and a typical upload's first day is counted in thousands. This one is running at roughly two hundred times that pace. It also landed while the channel overall was having a quieter stretch than normal, so a single trailer carried a lot of the attention.

The upload tells us very little about itself. Its title names Nocturne and calls this the official trailer, with no cast, no premiere date and no hint of whether it is a film or a series. Whatever drew people in did so quickly, and with nothing more than a one-word title.

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The numbers

The figures below show a trailer that got off to a far faster start than this channel usually sees.

the video's first day

usual first day here

7,199

this video

1,497,292

subscribers

2,470,000

total views

1,978,159,401

views per day

556,602

typical day: 842,100

the video

views

1,210,240

likes

9,200

comments

447

days online

1

compared with similar channels (subscribers)

E! News

2,660,000

Apple TV

2,470,000

CBS

2,370,000

Channel 4 Entertainment

2,340,000

Paramount Plus

2,340,000

Netflix Sports

2,310,000

As of September 30, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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