"Nike's $210 Billion Collapse": Valuetainment on Mbappé's move to On
Viewers skipped the soccer and argued about sneaker prices, factory quality and what kind of company Nike has become, filling the comment section nearly three times faster than usual.
ValuetainmentStory of Why this story? The video opened at a pace of 280,461 views a day, 10 times a normal first day on this channel (27,754).
"Nike's $210 Billion Collapse" - Mbappè Jumps to On Cloud
A new talk video on Valuetainment usually ends its first day somewhere under 30,000 views. "Nike's $210 Billion Collapse" had passed 188,000 within twelve hours of going up on Monday.
The hook is a footballer. Kylian Mbappé, who won the World Cup with France in 2018 as a teenager, has ended a Nike partnership that the description says ran for 20 years. He has signed with On Running, the Swiss brand best known for its cushioned running shoes. The description points out that On has never made a soccer cleat, and says the deal reportedly gives Mbappé a stake in the company. Valuetainment sets the move beside Nike's share price, which the description says has fallen by about half over the past year. The tags tie the segment to Patrick Bet-David and the PBD Podcast.
The comments came in nearly three times faster than on the channel's usual first day, and most of them talk about shoes, not soccer. Several viewers say Nikes cost more than they used to and are made less well. One notes that the company cut out the middleman but kept its prices. Others ask whether Nike drifted from sports brand to lifestyle label, or whether a clothing company was ever as steady an investment as it looked. A few say they have already moved to On or Hoka. Some guess that Mbappé's friendship with Roger Federer, whose name is also in the tags, helped steer him toward On. One self-described Nike sneaker enthusiast says the host clearly knows the subject.
Two other uploads from the same Monday also ran well ahead of the channel's usual start: a report on a Russian plague lab worker who died of an infection, and a clip of Denzel Washington's "It's Lonely at the Top." Of the three, the one that went farthest was about a company and its balance sheet, which is the ground Valuetainment's about page claims as its own.
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What viewers say
As a nike sneaker enthusiast, this guy has legit knowledge. Im impressed.
@Esq.MillersburgOHSee it on YouTube'don't go to the opinion business...' well said PBD
@cavanonSee it on YouTubeNike aint never getting that market share back. Maybe through acquisition but not through competition
@wzuppppSee it on YouTube
Public comments from the video's page on YouTube
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- Channel
- Valuetainment
- Subscribers
- 7,160,000 ▲ 10,000 this week
- Channel views, last 7 days
- 7,218,599
- Channel views, pace per day
- 414,779 (on a normal day: 894,230)
- Video published
- October 5, 2026
- Video views so far
- 188,227 (less than a day online)
- Video views, pace per day
- 280,461
The numbers
The Nike video led a Monday when three new uploads ran far ahead of the channel's usual first day.
💡 Test your knowledge
Nike takes its name from a goddess in Greek mythology. What was she the goddess of?
Nike was the winged Greek goddess of victory, and the company was named after her in 1971.
