Video surging 17x the video's usual pace

Hato and Hinshelwood's FC 27 ratings take off on day six

A player reaction video that had been ticking along quietly is suddenly the liveliest thing on the league's channel, and the big club channels around it are having a slow spell.

Why this story? The video is running at 64,223 views a day, 17 times its usual pace (3,769).

'I DON'T WANT TO TALK ABOUT SHOOTING!' 😅 Bouaddi, Hato & Hinshelwood's FC 27 Ratings Reaction'I DON'T WANT TO TALK ABOUT SHOOTING!' 😅 Bouaddi, Hato & Hinshelwood's FC 27 Ratings Reaction

"'I DON'T WANT TO TALK ABOUT SHOOTING!' 😅 Bouaddi, Hato & Hinshelwood's FC 27 Ratings Reaction" is exactly what its title says. On the Premier League's official channel, Ayyoub Bouaddi, Jorrel Hato and Jack Hinshelwood sit down with the ratings EA Sports gave them in FC 27, the football series EA launched under its own name after its long partnership with FIFA ended. The title doesn't say which of the three would rather skip the subject of shooting. The sheepish emoji does most of the explaining.

The video went up on September 24 and spent its first days at an unhurried pace. On its sixth day it came alive, drawing about seventeen times its usual daily views and passing 100,000 in total. Late starts like that are rarely this sharp. It also happened on a day when the league's channel as a whole was running well below its normal pace, and the big club channels nearby, from Liverpool to Chelsea, were quiet too.

Hato made his name as a defender at Ajax, so this is a player who came up through one of Europe's best-known academies, looking at a video game's verdict on his game. A day earlier, the channel's busiest new video was a tribute to Jay-Jay Okocha. This time it's the players of the future checking their scores.

Published on Trari

The facts
Subscribers
10,200,000
Channel views, pace per day
3,082,785 (on a normal day: 5,197,331)
Video published
September 24, 2026
Video views so far
104,870 (6 days online)
Video views, pace per day
64,223 (on a normal day: 9,815)

The numbers

The figures show a six-day-old video suddenly running far ahead of its own usual pace, on a channel that is otherwise having a quiet stretch.

views per day, this video
typical day
3,769
now
64,223
subscribers
10,200,000
total views
8,795,828,437
views per day
3,082,785
typical day: 5,197,331
the video
views
104,870
likes
889
comments
44
days online
6
compared with similar channels (subscribers)
Liverpool FC
12,600,000
Manchester United
11,500,000
Premier League
10,200,000
Man City
9,590,000
Chelsea Football Club
6,480,000
TNT Sports Football
6,470,000
As of September 30, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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