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Video taking off 93x its usual first day

Salon employees fought back during deadly Philadelphia attack, prosecutors say

NBC10 Philadelphia's report combines surveillance footage, a prosecutor's account and a husband's grief as police appeal for help.

Why this story? The video opened at a pace of 143,255 views a day, 93 times a normal first day on this channel (1,535).

Exclusive video shows moments of attack inside Philly salonExclusive video shows moments of attack inside Philly salon

A memorial stands outside the shuttered Abba Blessed Beauty Salon in Philadelphia's Mount Airy neighborhood, where NBC10's Johnny Archer reports on a fatal shooting and sexual assault.

The station's surveillance footage shows an armed man entering, firing a shot and forcing an employee toward the back of the business. At a press conference, a representative of the describes how employees fought back when they believed the attacker had run out of ammunition or could no longer fire the gun.

The official calls their resistance "a very heroic act." The report also explains that investigators identified a suspect using convenience-store camera footage in which his face was visible. At the time of the report, officials said he remained at large and should be considered armed and extremely dangerous.

The upload reached about 142,000 views in less than a day, far beyond the station's usual audience for a Short.

Archer identifies the woman killed as Beleniri Ofelia Hernandez Camilo, a mother of two. Her husband speaks briefly in Spanish about missing his wife.

Published on Trari

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The facts
Subscribers
229,000 ▲ 1,000 this week
Channel views, last 7 days
1,262,371
Channel views, pace per day
259,682 (on a normal day: 181,749)
Video published
November 5, 2026
Video views so far
141,627 (less than a day online)
Video views, pace per day
143,255

The numbers

The salon report drew an unusually large audience for NBC10 Philadelphia's Shorts.

the video's first day
usual first day here
1,535
this video
143,255
subscribers
229,000
▲ 1,000 in the last 7 days
total views
198,743,303
views per day
259,682
typical day: 181,749
the video
views
141,627
likes
1,225
comments
927
days online
1
subscribers: this channel and similar channels
LOCAL 12
284,000
As of November 6, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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