A perfect dupe and a 'Purple Or Red' puzzle: lipstick day on NailsAreCute

Two makeup Shorts posted on the same day pulled far ahead of the clips channel's usual, and the comments under the first turned to Ruby Woo and batch numbers.

Channel: NailsAreCute Story of October 8, 2026Trari Newsroom

Why this story? The video opened at a pace of 339,510 views a day, 17 times a normal first day on this channel (19,655).

She Found The Perfect Dupe 💄😍

"She Found The Perfect Dupe 💄😍" is a Short about a red lipstick and the look-alike meant to replace it, posted on NailsAreCute, a clips channel that recuts other people's beauty and family moments into bite-size videos. In beauty talk, a dupe is a cheaper product that copies a pricier favorite, and finding a good one is a small hobby of its own.

The clip passed 220,000 views in its first 11 hours. A Short here usually ends its whole first day near 20,000.

The comments read like a makeup counter. Viewers bring up Ruby Woo, MAC's well-known blue-red, and one points out that a matte and a satin version of the same shade can look slightly different. Another suggests checking the batch number, and a third remembers buying a maroon red that turned out purple.

That last memory matches the channel's other surprise of the day. "Purple Or Red 💜❤️", posted the same day, asks exactly the question in its title and ran well ahead too, with a nails Short, "Mom Did Her Nails 🥹💅", close behind. It came on a day when the channel overall drew fewer views than it usually does, so it was the two lipstick Shorts that carried it.

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A perfect dupe and a 'Purple Or Red' puzzle: lipstick day on NailsAreCute The full story on Trari: https://trari.com/en/story/nailsarecute-5986/?from=kit

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The numbers

Two lipstick Shorts did most of the channel's work on a day that was otherwise quieter than usual.

the video's first day

usual first day here

19,655

this video

339,510

subscribers

242,000

▲ 5,000 in the last 7 days

total views

268,360,687

views per day

1,309,279

typical day: 1,843,130

the video

views

219,374

likes

3,728

comments

9

days online

1

compared with similar channels (subscribers)

CaptainPepe

277,000

WONDD

267,000

War Veterans

245,000

NailsAreCute

242,000

TrendTown

227,000

Warm Land

225,000

As of October 8, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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