Martin Lewis's January energy bill warning runs eleven times GMB's usual first day
The same morning's clip of tips for keeping bills down drew only a small share of the crowd, and the comments under Lewis keep returning to standing charges.
Good Morning BritainStory of Why this story? The video opened at a pace of 185,669 views a day, 12 times a normal first day on this channel (15,950).
Martin Lewis explains what people should do with energy bills as costs to soar imminently
Martin Lewis drew the crowd. His Good Morning Britain segment on what households should do as energy costs climb passed 166,000 views in 19 hours. That is about eleven times what a new upload on the breakfast show's channel usually gathers in its whole first day.
The news behind it is not cheerful. According to the video's description, analysts at Cornwall Insight expect the average dual-fuel bill to rise by around a sixth on January 1, with pressures from the Iran war feeding through to British homes. Lewis, the founder of MoneySavingExpert and the programme's familiar voice on household money, thinks the rise could be more than a fifth. That would make it the steepest jump since January 2023, the winter of the last energy crisis.
The warning traveled much further than the help. The channel posted a separate clip the same day, "How you can keep you energy bills down," and it reached only a small fraction of Lewis's audience. A reunion of EastEnders' Sonia Fowler and Jamie Mitchell, Natalie Cassidy and Jack Ryder, 24 years after their characters' tragic story ended, drew more than the tips did but still nowhere near the bills segment. Across the whole channel, daily views are running at roughly twice their normal pace.
The comment section reads like a long kitchen-table conversation about one line on the bill. Standing charges come up again and again, with many viewers asking for them to be cut or scrapped. Others point out that food and other prices tend to follow energy upward. Pensioners set out their own sums, line by line. A recurring complaint is that the saving advice sounds the same every year, and several people write that they have nothing left to switch off.
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What viewers say
The standing charge used to be a small percentage of the energy used now the energy used is a small percentage of the standing charge. Down with this sort of thing !
@arthurstrong5214See it on YouTubeScrapping standing charges or at least cutting them to an absolute minimum would be a sensible move. If we can’t stop the rise in costs we can at least do something about the standing charges which are grossly unfair.
@georgethompson453See it on YouTube
Public comments from the video's page on YouTube
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- Channel
- Good Morning Britain
- Subscribers
- 1,380,000
- Channel views, pace per day
- 841,113 (on a normal day: 400,173)
- Video published
- September 30, 2026
- Video views so far
- 166,462 (less than a day online)
- Video views, pace per day
- 185,669
The numbers
One segment carried the morning, and the channel as a whole is running at about twice its usual daily pace.
💡 Test your knowledge
Which regulator sets the energy price cap in Great Britain?
Ofgem, the Office of Gas and Electricity Markets, regulates Britain's energy market and sets the price cap each quarter.
