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Video taking off 23x its usual first day

Stephen A. Smith wants Rex Ryan fixing the Cowboys' defense

ESPN's fast-starting First Take Short turns a Dallas defeat into a demand that Jerry Jones make a coaching call.

Why this story? The video opened at a pace of 187,790 views a day, 22 times a normal first day on this channel (8,346).

Stephen A. did NOT hold back on the Cowboys 🗣️Stephen A. did NOT hold back on the Cowboys 🗣️

Jerry Jones should pick up the phone and call ESPN, Stephen A. Smith argues. Not to arrange an interview, but to hire Rex Ryan as the Dallas Cowboys' defensive coordinator.

That is the concrete proposal inside a furious First Take reaction to Dallas' overtime loss to the Arizona Cardinals. Michael Irvin and Dan Orlovsky listen on a split screen as Smith directs his criticism at the owner and a culture he considers far too comfortable.

"They too damn comfortable in Big D," Smith says. An on-screen statistic gives his defensive concerns some context: Dallas has allowed at least twenty points in fifteen straight games, identified as the longest such streak in franchise history.

The Short has drawn about 133,000 views in its opening thirteen hours, already far beyond ESPN's usual full-day audience for the format. The comments are also more than twelve times as numerous as on a typical first day. Viewers return to Smith's familiar warnings about Dallas, while several self-described Cowboys supporters say they agree with his criticism.

This is not an isolated burst of Cowboys talk. ESPN's longer First Take discussion and Ryan's own Get Up reaction to the Cardinals loss are both drawing unusually large early audiences for regular videos. Ryan is simultaneously the pundit assessing the damage and the candidate Smith wants brought in to repair it.

Smith finishes by imitating reassuring postgame explanations, then cutting them off with a shouted "Shut up!" His proposed alternative to another explanation is a new defensive coordinator.

Published on Trari

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What viewers say

  • As a life-long Cowboy fan, I hate to say it, but Stephen A is correct!
  • Like clock work💯Lets go Stephen A. Smith, I have to tune in when he comments on the Cowboys😂😂😂.
    @rjharvey3408See it on YouTube
  • *"What can go wrong, WILL GO WRONG!"*
    @aggressiveattitudeera887See it on YouTube
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The facts
Channel
ESPN
Subscribers
14,600,000
Channel views, last 7 days
28,317,484
Channel views, pace per day
1,301,366 (on a normal day: 4,601,660)
Video published
November 2, 2026
Video views so far
133,371 (less than a day online)
Video views, pace per day
187,790

The numbers

The Cowboys reaction is drawing unusually large early audiences across ESPN's Shorts and longer discussions. Each format is compared with its own usual start below.

the video's first day
usual first day here
8,346
this video
187,790
subscribers
14,600,000
no significant change in the last 7 days
total views
20,908,184,085
views per day
1,301,366
typical day: 4,601,660
the video
views
133,371
likes
3,553
comments
333
days online
1
subscribers: this channel and similar channels
ESPN
14,600,000
NBC Sports
5,420,000
MaxPreps
3,500,000
Whistle
3,220,000
As of November 3, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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