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IrelandShevon Salmon's Cadillac trip goes beyond the Instagram assignment
An optional behind-the-scenes vlog takes viewers from a Lyriq test drive to a studio demonstration of immersive sound.
Shevon Salmon
Story of Why this story? The video opened at a pace of 62,962 views a day, 5.9 times a normal first day on this channel (10,658).
A Few Days in My Life as a YouTuber
Video summary
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- 0:10An early Escalade pickup starts the trip, with Salmon still unsure of most of the itinerary.
- 2:07Salmon explains that Instagram posts are required for the brand trip, but this vlog is optional.
- 6:03Salmon and Vandan test-drive a white Lyriq toward Universal Music.
- 9:07An Escalade IQ becomes the listening room for a Dolby Atmos audio demonstration.
- 12:46An audio engineer demonstrates how overhead speakers add height to immersive sound.
- 15:20The pair takes the Lyriq into a wooded area to shoot promotional photos and videos.
Shevon Salmon was expected to make Instagram posts, not a YouTube video. He brought the camera anyway, turning a Cadillac promotional trip in Toronto into "A Few Days in My Life as a YouTuber". The vlog has passed 75,000 views, with an estimated first-day audience nearly six times his usual.
This is a brand-organized outing, complete with vehicle experiences, lunch and a chocolate tasting. Salmon explains early on that making this vlog wasn't part of the assignment. That distinction gives the video its premise: showing the work and excursions around the finished promotional posts.
Paired with fellow creator Vandan, he takes a white Cadillac Lyriq toward Universal Music, noting the quiet cabin and smooth ride. There, the focus shifts from driving to listening: an Escalade IQ provides an immersive-audio demonstration, followed by a studio explanation of how Dolby Atmos places sound above the listener as well as around them.
Then comes the content-making itself. Salmon and Vandan head into a wooded area to shoot photos and video of the Lyriq. One viewer even points out a later camera setup, a small reminder that an apparently casual arrival can involve getting into position first.
The outing offers a change of pace from Salmon's recent iPhone Duo unboxings, accessories and Touch ID demonstrations. His channel description says he just likes using tech rather than reviewing it. Here, using it includes taking the scenic route to get the shot.
Published on Trari
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What viewers say
24:28 bro already got in and set up the camera tho😂😂
@engrademafiasSee it on YouTubeYooo shevii, since u had a baby voice till now🙌🏾. Still waitin on the week in the life with iphone duo😅
@Ramon-u8nSee it on YouTubeBrother we are STARVING for another car POV video on the S7ON channel! 🙏🏽🙏🏽
@javianjohnson8746See it on YouTube
2 more comments
Watching all the way from South Africa 🇿🇦 with BIG LOVE ❤️
@TheguymakingthingshappenSee it on YouTubeslow motion is better than no motion 😮💨
@GaryWooVerifiedSee it on YouTube
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- Channel
- Shevon Salmon
- Subscribers
- 569,000
- Channel views, last 7 days
- 485,382
- Channel views, pace per day
- 65,788 (on a normal day: 66,152)
- Video published
- October 31, 2026
- Video views so far
- 75,253 (2 days online)
- Video views, pace per day
- 61,864
The numbers
The vlog's fast start stands out even though overall daily views across Shevon Salmon's channel remain close to usual.
💡 Test your knowledge
Which city hosts the Cadillac outing in Salmon's vlog?
Salmon attends the Cadillac electric-vehicle promotional event in Toronto.