Video surging 6.2x the video's usual pace

Scott Frenzel's 'Midnight Snack' is out, and viewers want the sound for their own shorts

The excited announcement short has pulled far ahead of the full music video, which went up the same day.

Why this story? The video is running at 114,512 views a day, 6.2 times its usual pace (18,535).

my new song midnight snack is out!! ahhh!!! 🧁🥨my new song midnight snack is out!! ahhh!!! 🧁🥨

Last week Scott Frenzel was only teasing a new song. On October 2 it arrived, under a title that sounds like a text sent with shaking hands: "my new song midnight snack is out!! ahhh!!! 🧁🥨".

The short has been on his channel for four days and is close to 250,000 views. It is now gathering them about six times faster than it did at the start, while the channel as a whole is running quieter than usual. Scott also posted the full music video, directed by the photographer credited as Holy Smoke Photography. It has done well, but the quick announcement short is the version people keep landing on. A second teaser from the same day, "hehe go check it out 👀", has also sped up.

The comments explain a good part of it. Many of the people writing there are using the song in their own videos and asking Scott to stop by and comment on them. One viewer says the sound turned up in their feed just before they found the short itself. Another caught the premiere and then added an excited edit: Scott had liked the comment. Several others mention the camera work and the transitions.

Scott has kept the release going in his usual style, with more shorts through the weekend, a live hangout on Monday and, on Tuesday, "and I bet I can 😏", shot by the same photographer as the video.

Published on Trari

Read next

More from Scott FrenzelThis week on the channel 12 videos this weekSquishy hunting with Emily FitzGerald, and a new song teasedTwelve uploads in seven days, and the collaboration with Emily FitzGerald drew the biggest total, past 200,000 views.Channel: Scott Frenzel · Story of September 29, 2026

What viewers say

  • I just watched the premiere, you never miss with your songs
    Edit: Omg he liked my comment !!!
    @SixsliceOfficialSee it on YouTube
  • Scott how are you so talented????
    @Katelyn_Duck_Girl_YTSee it on YouTube
  • this is so good and so are the transitions. :3
    @T1ff4ny-t3ySee it on YouTube

Public comments from the video's page on YouTube

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The facts
Subscribers
3,220,000 ▲ 10,000 this week
Channel views, last 7 days
5,490,704
Channel views, pace per day
695,174 (on a normal day: 1,080,100)
Video published
October 2, 2026
Video views so far
247,753 (4 days online)
Video views, pace per day
114,512 (on a normal day: 18,535)

The numbers

The announcement short is moving well ahead of its usual pace, even on a slower stretch for the channel.

views per day, this video
typical day
18,535
now
114,512
subscribers
3,220,000
▲ 10,000 in the last 7 days
total views
3,058,668,187
views per day
695,174
typical day: 1,080,100
the video
views
247,753
likes
5,376
comments
725
days online
4
compared with similar channels (subscribers)
totallyanton
3,400,000
al jokes
3,280,000
The Warp Zone
3,230,000
Scott Frenzel
3,220,000
mrthomasenglish
3,090,000
Gabriella Triple Charm
3,070,000
As of October 6, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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