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Video taking off 20x its usual first day

Amy Poehler and Hugh Laurie dig up trouble in DIG

Peacock's archaeology comedy trailer turns a rare discovery into a secret, while viewers pick out familiar faces from very different comedy worlds.

Why this story? The video opened at a pace of 210,257 views a day, 20 times a normal first day on this channel (10,568).

DIG | Official Trailer | Peacock OriginalDIG | Official Trailer | Peacock Original

Hugh Laurie's professor announces his retirement to Amy Poehler's character, then tells the cheering excavation team he'll stay another year. For anyone hoping to step out of his shadow, that's a problem. Finding an ancient bust makes it a considerably bigger one.

Peacock's "DIG | Official Trailer | Peacock Original" introduces a summer archaeological expedition in Greece where the researchers have more to worry about than careful brushwork. Team members want to excavate their discovery themselves and keep the credit away from their superior. Soon there are police questions, suspicions of surveillance and printed photographs showing that someone has been watching.

Poehler's attempts to impose order begin with a stern warning not to feed the stray dogs. By the end, she's proposing a much less reassuring survival strategy: "If we tell the right story for the rest of our lives, we're going to get through this." Geraldine Viswanathan and Fina Strazza also feature in the trailer, which announces a November 23 premiere.

The clip reached roughly 138,000 views in 11 hours, an unusually fast start for Peacock's short uploads. Its comment section has already drawn about twenty times the channel's usual full-day response for that format.

Much of that conversation is about the cast. Viewers compare the Poehler-Laurie pairing to an unlikely superhero crossover, while several ask whether they spotted Brennan Lee Mulligan. Another jokes that the excavation could uncover something beneath Pawnee, the fictional hometown of Poehler's Leslie Knope. That connection isn't entirely fanciful: DIG's trailer highlights Michael Schur, creator of The Good Place and co-creator of Parks and Recreation.

Published on Trari

Where next?

What viewers say

  • Hugh Laurie and Amy Poehler together reminds of those rare Superman and Spider Man crossovers DC and Marvel did.
    @lanternsown3525See it on YouTube
  • this trailer is doing numbers in the archaeologist group chat. it's mostly arguing about accuracy but we're having fun
    @Theo-MadsenSee it on YouTube
  • You had me at Amy Poehler working with Brennan FREAKING Lee Mulligan!!!!
4 more comments
  • Did I spy Brennan Lee Mulligan?
    @SamSchillingSee it on YouTube
  • Plot twist--the dig site ends up being Lot 48 in Pawnee, Indiana. The recently-completed Pawnee Commons must be razed due to the historical nature of the artifact(s) in question.
  • The ending took a sharp turn. 😂😂😂
  • Amy, Hugh, and Archaeology? I'm there!👍🏾
    @alexanderthemetalworkerSee it on YouTube

Public comments from the video's page on YouTube

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The facts
Channel
Peacock
Subscribers
3,470,000 ▲ 10,000 this week
Channel views, last 7 days
22,420,965
Channel views, pace per day
1,370,612 (on a normal day: 3,129,650)
Video published
October 27, 2026
Video views so far
138,364 (less than a day online)
Video views, pace per day
210,257

The numbers

The trailer's early views and unusually busy comment section both stand out against Peacock's usual short uploads.

the video's first day
usual first day here
10,568
this video
210,257
subscribers
3,470,000
▲ 10,000 in the last 7 days
total views
6,153,971,691
views per day
1,370,612
typical day: 3,129,650
the video
views
138,364
likes
2,516
comments
180
days online
1
subscribers: this channel and similar channels
VH1
3,540,000
Oscars
3,490,000
Peacock
3,470,000
Bravo
3,470,000
ABC
3,300,000
HBO
3,260,000
As of October 28, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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What is the fictional Indiana town where Amy Poehler's Leslie Knope works in Parks and Recreation?