McKenna's rookie lap, hijacked by Bob, opens the NHL's night

Fifteen uploads went up in the week, and the newest batch mixes preseason highlights from Florida and Montreal with a handful of playful shorts.

Channel: NHLStory of September 30, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Bob HIJACKS McKenna's rookie lap 🤣

"Bob HIJACKS McKenna's rookie lap 🤣" is the clip doing the most in the league's newest batch of uploads, close to 28,000 views within four hours. The laughing emoji sets the tone: a rookie's first lap, the NHL tradition where a newcomer skates alone before his first game, interrupted by someone named Bob. The title leaves the rest to the video.

The night's two highlight reels sit right behind it. Panthers against Hurricanes came in nearly level with the rookie clip. Canadiens against Maple Leafs, the oldest rivalry in the sport by most accounts, had been up only two hours and was already past 12,000. Around them are shorts built on single moments: a catch "Out of MID-AIR," an overtime winner, and "Marchenk-NO!," a second look at the Marchenko name that filled yesterday's trade reel.

Subscribers held steady this week, and the channel stays third by size in its group of American leagues and sports media. Most of its neighbors ran below their usual pace, Whistle and The Pat McAfee Show among them, with Highlight Reel close to its normal level.

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The videos drawing views on NHL right now

Panthers vs. Hurricanes | NHL Highlights | Sep 29, 202625,945 views · 2026-09-30 Marchenk-NO! 😱🤯13,900 views · 2026-09-30 Canadiens vs. Maple Leafs | NHL Highlights | Sep 29, 202612,691 views · 2026-09-30 Out of MID-AIR! 🖐️👁️9,053 views · 2026-09-30 OVERTIME WINNER on Opening Night! 🔥8,922 views · 2026-09-30

The numbers

Here are the week's figures for the NHL's channel and the leagues and sports outlets around it.

subscribers

3,040,000

total views

2,651,221,211

compared with similar channels (subscribers)

MaxPreps

3,500,000

Whistle

3,220,000

NHL

3,040,000

The Pat McAfee Show

3,000,000

Highlight Reel

2,950,000

Speakeasy

2,610,000

FOX Sports

2,320,000

NBA on ESPN

2,180,000

TNT Sports US

2,030,000

As of September 30, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

More from NHLVideo taking off 12x its usual first dayOne reel for both sides of the Marchenko-Knies trade lifts NHLThe league's own channel put the two forwards who just swapped Toronto and Columbus into a single career highlight package, and it opened far above a normal de…Channel: NHL · Story of September 29, 2026 Also in American sports leagues and mediaVideo taking off 11x its usual first daySteelers vs Browns tops CBS Sports' tenfold Week 4 picksAfter days led by Terron Armstead, Aaron Rodgers and Case Keenum, a video with no star in its title is the one moving fast, even as the channel as a whole runs…Channel: CBS Sports · Story of September 30, 2026 A different discovery todayMilestone passed 5M subscribersBridey Drake crosses five million subscribers without a breakout videoAbout ten thousand new subscribers a day carried her past the mark, while most sketch channels her size had a slower stretch.Channel: Bridey Drake · Story of September 30, 2026