One reel for both sides of the Marchenko-Knies trade lifts NHL

The league's own channel put the two forwards who just swapped Toronto and Columbus into a single career highlight package, and it opened far above a normal debut.

Channel: NHLStory of September 29, 2026Trari Newsroom

Why this story? The video opened at a pace of 130,604 views a day, 12 times a normal first day on this channel (11,204).

Best Kirill Marchenko and Matthew Knies Career Plays

The NHL's official channel answered the Maple Leafs and Blue Jackets deal with highlights. "Best Kirill Marchenko and Matthew Knies Career Plays" puts the two forwards who traded places side by side. In its first hours, it was moving at nearly twelve times the pace of a typical new league upload.

That pace is well outside the routine. A fresh video on the league's channel usually has a gentle first day of around eleven thousand views, and this one was headed far past that before it was a day old.

The trade is what makes the pairing work. Marchenko, 26, leaves Columbus, the club that drafted him, for Toronto. According to the video's description, his agent says he has signed a long extension with the Leafs that starts next season. Knies goes the other way. He was a Leafs draft pick who came through the University of Minnesota. The deal also sends forward Miles Wood and goalie Elvis Merzlikins to Toronto, while Steven Lorentz, Emil Andrae and a 2027 second-round pick join Knies in Columbus. Only the two headliners get the highlight treatment here.

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The numbers

The figures show how far this reel's first day ran ahead of what a new NHL upload usually manages.

the video's first day

usual first day here

11,204

this video

130,604

subscribers

3,040,000

total views

2,651,221,211

views per day

-7,625,193

typical day: 1,040,188

the video

views

33,824

likes

246

comments

80

days online

1

compared with similar channels (subscribers)

MaxPreps

3,500,000

Whistle

3,220,000

NHL

3,040,000

The Pat McAfee Show

3,000,000

Highlight Reel

2,950,000

Speakeasy

2,610,000

As of September 29, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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