Nathan MacKinnon gives stranded Blackwood a push back to goal

The NHL's "SERVICE DOGG" joke accompanies an equipment mishap that has viewers asking why skate blades keep coming loose.

Channel: NHL Story of November 12, 2026Trari Newsroom

Why this story? The video opened at a pace of 291,430 views a day, 11 times a normal first day on this channel (26,969).

Nate Dogg ➡️ SERVICE DOGG 🐕‍🦺

"No skate blade! No skate blade!" the commentator calls as Mackenzie Blackwood makes a save against Toronto, only to find himself unable to slide properly back into position.

Enter Nathan MacKinnon. The Colorado forward skates over, puts his hands on his stranded teammate and pushes him back toward the crease and goalpost. Then he skates away, his brief stint as goalie transportation complete.

The NHL turns MacKinnon's "Nate Dogg" nickname into a "SERVICE DOGG!" banner for the moment. The Short drew roughly 291,000 views in its first day, more than ten times the channel's usual start for the format.

But the helpful shove isn't the only thing occupying viewers. Several commenters ask why they seem to be seeing so many detached skate blades, with some recalling similar clips and questioning the equipment. Those observations don't establish that failures are becoming more common, but they explain much of the conversation here: the comment section was almost five times as busy as the NHL's usual first day for Shorts.

Blackwood stops the puck. MacKinnon handles the return trip.

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More from NHLVideo taking off 15x its usual first dayJets erase four-goal deficit with 2:40 left against CanadiensTyrel Bauer's first NHL goal starts the rescue, Kyle Connor scores twice, and Dylan Samberg finishes it in overtime.Channel: NHL · Story of November 5, 2026 Also in American sports leagues and mediaVideo taking off 12x its usual first dayPaul George's fourth-quarter threes decide Brown's Celtics reunionThe NBA's Boston-Philadelphia highlights drew about 1.7 million views in their first day, far beyond the channel's usual start.Channel: NBA · Story of November 12, 2026 A different discovery todayVideo taking off 23x its usual first dayJimmy Kimmel takes on Hegseth's "doozy" of a press conferenceThe monologue moves from a Thomas Massie impeachment filing to Trump phoning C-SPAN, then closes with a parody trailer for Melania: The Series.Channel: Jimmy Kimmel Live · Story of November 12, 2026

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Nathan MacKinnon gives stranded Blackwood a push back to goal The full story on Trari: https://trari.com/en/story/nhl-34482/

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The numbers

The rescue clip drew an unusually large first-day audience for an NHL Short, with comments rising sharply too.

the video's first day

usual first day here

26,969

this video

291,430

subscribers

3,080,000

▲ 10,000 in the last 7 days

total views

2,790,855,733

views per day

3,091,478

typical day: 4,004,782

the video

views

290,857

likes

2,700

comments

88

days online

1

subscribers: this channel and similar channels

NBA

24,600,000

NFL

16,800,000

MLB

7,490,000

NHL

3,080,000

Buffalo Bills

290,000

Play Football

271,000

As of November 12, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.