The Bills' Monday Night Football highlights draw an unusually fast audience for a win built on rushing, takeaways and special teams.
On YouTube, Buffalo Bills has 290,000 subscribers and 147,901,160 views in all, as of November 11, 2026. In the last 7 days it gained 3,000 subscribers and 2,643,187 views. By YouTube subscribers it is No. 4,079 of the 5,393 channels on Trari, and No. 48 of 87 in category "American sports leagues and media". On Instagram, @buffalobills has 2,669,212 followers.
YouTube: The numbers today
▲ 10,000 in the last 30 days
▲ 9,064,824 in the last 30 days
Instagram: The numbers today
@buffalobills · The account on Instagram
Place on Instagram
| Among all channels on Trari | In the category American sports leagues and media | |
|---|---|---|
| By Instagram followers | 362 of 2,434 | 12 of 38 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: American sports leagues and media
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Slippers and a button-down shirt. 👊 | Reel | November 11, 2026 | 313,875 | 23,341 | 524 |
| 5,000 and counting. | Carousel | November 10, 2026 | - | 20,116 | 96 |
| 🚨 TRADE ALERT 🚨 | Photo | November 10, 2026 | - | 36,309 | 418 |
| A work of art. 😎 | Carousel | November 10, 2026 | - | 34,244 | 143 |
| Hold the dots and sk(r)oL. 😏 | Carousel | November 10, 2026 | - | 11,191 | 192 |
| Leki! Leki! Leki! | Reel | November 10, 2026 | 188,404 | 17,562 | 208 |
| Victory Tuesday 👍 | Reel | November 10, 2026 | 769,074 | 63,829 | 304 |
| "Really no place I'd rather be than right here with you guys." 🥹 | Reel | November 10, 2026 | 339,216 | 29,001 | 315 |
Of the 15 latest posts: 7 Reels, 4 carousels and 4 photos.
As of November 11, 2026
YouTube: What happened lately
November 11, 2026 10x its usual first day Bills at Vikings Highlights: Buffalo delivers slu… The video opened at a pace of 99,311 views a day, 10 times a normal first day on this channel (9,919). Read the story
A practice-field question brings out breakfast opinions and teammate grievances amid preparations for Minnesota.
Buffalo's channel tops a million daily views as special-teams audio and a radio-booth clip revisit Monday night's win over the Rams.
The video drawing the most views now
🗣️ Made it a game they didn't want to play. #shorts
- Video published
- November 10, 2026
- Video views so far
- 121,746
- Video views, pace per day
- 124,631
- Views in its first 23 hours
- 121,746
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category American sports leagues and media | |
|---|---|---|
| By subscribers | 4,079 of 5,393 | 48 of 87 |
| By views gained this week | 1,679 of 5,274 | 43 of 86 |
| By views gained in the last 30 days | 1,863 of 5,043 | 50 of 87 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.3% of all views the category's channels gained this week
- Subscriber growth this week
- 1.0% on this channel, 0.0% on the category's middle channel
Subscribers in the category American sports leagues and media
Views gained this week in the category American sports leagues and media
YouTube: Subscribers, last 30 days
October 13, 2026: 280,000 subscribers → November 11, 2026: 290,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 138,851,953 views → November 11, 2026: 147,901,160 views · average: 312,041 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
All-Access Mini Movie from Bills EPIC MNF Win over the Minn… | November 11, 2026 | 11:58 | 9,117 | - | 9,117 (4 hours) | 317 | 18 |
Brandon Beane Talks After Upgrading The Secondary With Aman… | November 10, 2026 | 25:30 | 10,814 | - | 10,814 (5 hours) | 259 | 34 |
Mitch Morse: A Statement Win For The Bills In Battle With t… | November 10, 2026 | 11:58 | 6,026 | 10,239 | 6,026 (10 hours) | 78 | 5 |
Sideline Sound All-Access for Keleki Latu's first TD. #shor… | November 10, 2026 | 0:58 short | 33,460 | 56,002 | 33,460 (10 hours) | 1,659 | 52 |
Thurman Thomas: Run Game Shines, Defense Stands Tall In Win… | November 10, 2026 | 21:52 | 6,464 | 9,973 | 6,464 (11 hours) | 135 | 9 |
Maddy Awards: Bills Accolades Following Win Over The Vikings | November 10, 2026 | 10:24 | 4,639 | 6,753 | 4,639 (12 hours) | 116 | 6 |
Keep stacking dubs 😎 #nfl | November 10, 2026 | 0:23 short | 37,208 | 44,896 | 37,208 (16 hours) | 1,530 | 63 |
Bills Postgame Live: Instant Reaction To Bills 23-6 Win Ove… | November 10, 2026 | 44:07 | 9,363 | 9,797 | 9,363 (22 hours) | 169 | 15 |
Dorian Williams On Interception & Strong Defensive Outing |… | November 10, 2026 | 1:13 short | 2,617 | 2,710 | 2,617 (22 hours) | 55 | 4 |
Keleki Latu Reacts To His First Career Touchdown | November 10, 2026 | 1:46 short | 7,033 | 7,223 | 7,033 (22 hours) | 147 | 13 |
Inside the Bills Locker Room after HUGE MNF Win over Viking… | November 10, 2026 | 1:36 short | 43,508 | 44,578 | 43,508 (23 hours) | 732 | 63 |
Joe Brady Talks Strong Defensive Performance In 23-6 Victor… | November 10, 2026 | 6:51 | 10,482 | 10,739 | 10,482 (23 hours) | 183 | 21 |
Spencer Brown Discusses Players Stepping Up In MNF Victory … | November 10, 2026 | 1:20 short | 3,035 | 3,109 | 3,035 (23 hours) | 76 | 2 |
🗣️ Made it a game they didn't want to play. #shorts | November 10, 2026 | 1:36 short | 121,746 | 124,631 | 121,746 (23 hours) | 5,393 | 166 |
Bills win, you betcha 🎨 🖌️ | November 10, 2026 | 0:16 short | 7,255 | 7,362 | 7,255 (23 hours) | 311 | 12 |
Audience engagement
- likes per 1,000 views
- 35.7 in the category: 19.4
- comments per 1,000 views
- 1.5 in the category: 0.5
- a video's usual first day on this channel
- 11,455 views
- short vs long
- 8 short (up to 3 minutes), 7 long
average views per short video: 31,982
average views per long video: 8,129
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
Special Thank You Message From Damar Hamlin | January 28, 2023 | 5:49 | 1,049,518 |
Von Miller's First 24 Hours as a Buffalo Bill! | March 21, 2022 | 13:55 | 786,154 |
Buffalo Bills Escaping Over Six Feet Of Snow In Buffalo Bli… | November 20, 2022 | 6:31 | 653,106 |
Sean McDermott And Josh Allen On Damar Hamlin’s Progress | … | January 5, 2023 | 37:02 | 512,177 |
Exclusive Look At The Completion Of Highmark Stadium! | Bui… | June 22, 2026 | 23:34 | 510,482 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
Rookies Teach Italian Brainrot | Buffalo Bills #NFL #Shorts | May 13, 2025 | 0:58 | 5,815,228 |
Josh Allen Throws Boomerang For The First Time! 🤯 #shorts | September 1, 2024 | 0:15 | 3,689,457 |
Buffalo Bills Rookies Discover Buffalo Blue Cheese! #shorts… | June 15, 2024 | 0:45 | 3,065,222 |
Josh Allen Asked... And The Wyoming Fans Delivered! #shorts… | December 9, 2025 | 0:20 | 2,952,158 |
Josh Allen Just Loves Giving Out Compliments! #shorts | December 18, 2024 | 0:29 | 1,545,606 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video taking offBills at Vikings Highlights: Buffalo delivers slu… The video opened at a pace of 99,311 views a day, 10 times a normal first day on this channel (9,919).Read the story
- Video taking off🗣️ Made it a game they didn't want to play. #sho… The video opened at a pace of 124,631 views a day, 7.1 times a normal first day on this channel (17,676).
- Video taking offSideline Sound All-Access for Keleki Latu's first… The video opened at a pace of 56,002 views a day, 3.2 times a normal first day on this channel (17,676).
- Video taking offNaming a play after the ref?!?! #shorts #micdup The video opened at a pace of 117,954 views a day, 7.7 times a normal first day on this channel (15,380).
- Video taking offTravis Scott stopped his set to say hi to Dion 🤣… The video opened at a pace of 78,003 views a day, 5.1 times a normal first day on this channel (15,380).
- Views jumpThe whole channel ran that day at 1,098,182 views a day, 6 times a normal day (182,207).
- Video taking offOMG, DJ 🤯 #shorts #wow #nfl The video opened at a pace of 92,903 views a day, 7 times a normal first day on this channel (13,300).
- Video taking offBuffalo Bills Highlights vs. Baltimore Ravens | 2… The video opened at a pace of 43,200 views a day, 4.5 times a normal first day on this channel (9,496).
- Video taking offCole Bishop lowers the BOOM 💥 KEO with the recov… The video opened at a pace of 42,728 views a day, 3.2 times a normal first day on this channel (13,300).
- Video surgingThe real ones know... #shorts #bf The video ran that day at 130,246 views a day, 2 times its usual pace (63,722).
- Video taking offThe real ones know... #shorts #bf The video opened at a pace of 94,108 views a day, 7.1 times a normal first day on this channel (13,300).
- Video taking offJosh Allen On Ravens, White & Shavers Return | Bu… The video opened at a pace of 37,785 views a day, 3.7 times a normal first day on this channel (10,254).
Stories
The Bills' Monday Night Football highlights draw an unusually fast audience for a win built on rushing, takeaways and special teams.
A practice-field question brings out breakfast opinions and teammate grievances amid preparations for Minnesota.
Buffalo's channel tops a million daily views as special-teams audio and a radio-booth clip revisit Monday night's win over the Rams.
The Bills' broadcast clip draws an unusually large audience alongside Joe Brady's post-victory locker-room speech.
TJ Parker's first NFL sack adds a personal milestone to a packed week of matchup previews.
On its own, the day-old video is moving at roughly three-quarters of the pace the team's entire channel keeps in a typical day.





























