Video taking off 14x its usual first day

Maxx Crosby's smelling-salts stare catches the broadcast camera

NFL on CBS turns a brief sideline reaction into a fast-moving Short, with viewers debating exactly where Crosby is looking.

Why this story? The video opened at a pace of 103,390 views a day, 14 times a normal first day on this channel (7,343).

Maxx Crosby rips smelling salt then looks right at camera 😂Maxx Crosby rips smelling salt then looks right at camera 😂

Helmet still on, Maxx Crosby lifts smelling salts through his face mask, inhales and abruptly turns his head. The broadcast camera catches the Raiders defensive end's intense stare, a tiny sideline moment with no touchdown or tackle required.

NFL on CBS has drawn roughly 81,000 views in fifteen hours with the clip, well beyond its usual first-day audience for Shorts. The comment section is also already nearly six times as busy as a typical full first day.

The title presents the turn as Crosby looking straight into the camera. Viewers are picking apart that instant: some describe it as breaking the fourth wall, another disputes whether he's looking at the lens at all, and others ask what smelling salts actually do.

Amid the channel's Week 7 predictions and a Larry Fitzgerald interview with Russell Wilson and Kyle Long, this upload needs neither a football argument nor a lengthy explanation. Its entire premise is an inhale, a turn and that look.

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The facts
Channel
NFL on CBS
Subscribers
181,000 ▲ 3,000 this week
Channel views, last 7 days
8,882,086
Video published
October 21, 2026
Video views so far
81,259 (less than a day online)
Video views, pace per day
103,390

The numbers

Crosby's sideline clip has already passed the channel's usual full-day Shorts audience by a wide margin. Comments have also arrived much faster than usual.

the video's first day
usual first day here
7,343
this video
103,390
subscribers
181,000
▲ 3,000 in the last 7 days
total views
407,808,714
the video
views
81,259
likes
1,148
comments
53
days online
1
subscribers: this channel and similar channels
NFL on CBS
181,000
As of October 22, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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Where did Maxx Crosby play college football?