World news 479K views since yesterday

Cheap winterwear reaches South Korea's convenience-store shelves

A Korean news compilation follows budget puffer jackets into a wider story about clothing prices, fewer meals with friends and the appeal of affordable buffets.

Channel: KBS News ·

South KoreaStory of November 2, 2026Trari Newsroom

Why this story? One of KBS News's most watched videos since yesterday, with 478,971 views.

KBS News: The news division of KBS, South Korea's public broadcaster. 3.7M subscribers and 12B views.

[이슈] "엄마, 나 패딩 사줘" 바뀐 가격에 '충격'/'등골 브레이커' 멸종...10대들의 반란/2026년 10월 31일(토)/KBS

Things we can learn from the video

Press to jump

0:00KBS contrasts expensive school-status puffers with teenagers' growing interest in cheaper jackets.
2:06Daiso and convenience stores expand budget winterwear, with Joo Woo-jae's clothing review illustrating the low-price appeal.
3:47"Friendflation" describes the rising cost of socializing, with survey findings examining young people's reduced get-togethers.
5:49The report charts declining interest in expensive omakase dining and discusses restaurant closures.
7:18Affordable buffets attract customers seeking varied menus and unlimited food for a fixed price.

Winter clothing is finding shelf space alongside everyday convenience-store purchases in South Korea. Discount retailer Daiso and chains including GS25, CU and Emart24 feature in a report tracing how low-price competition is spreading through the country's fashion market.

South Korea's Korean Broadcasting System (KBS News) begins with a change in teenagers' puffer-jacket choices. Expensive coats once described as a second school uniform are giving way to cheaper alternatives, the broadcaster reports, with jackets priced below 100,000 won attracting attention.

Archive student interviews illustrate the pressure to wear what classmates wore. Against that backdrop, the report describes lightweight SPAO puffers selling out and a sharp increase in the brand's children's jacket sales. It presents practicality and value as increasingly important considerations, rather than treating an expensive label as essential.

The bargain hunt extends beyond coats. The compilation shows ultra-cheap household appliances and footage of model and entertainer Joo Woo-jae reviewing inexpensive clothing. Lee Jong-woo, a distribution marketing professor at Namseoul University, argues that other household-goods businesses are following Daiso's low-price approach. The report also shows a substantial rise in textile consumer prices since 2020.

Its next question is more personal: what happens when meeting friends becomes too expensive? A studio discussion examines "friendflation," the term it uses for rising socializing costs, and survey findings about young people cutting back on get-togethers. The presenters connect reduced dining out with pressure on restaurant operators.

The final section contrasts fading interest in expensive omakase meals, where diners leave the menu to the chef, with demand for lower- and mid-priced buffets. KBS reports falling search interest in omakase and restaurant closures, before visiting the more affordable alternative.

Customer Nam Ho-jun explains that unlimited food for 19,000 won informed his choice. Comedian Kim Min-kyung adds that appealing buffets are no longer confined to hotels: variety and a predictable bill are central to the report's closing examples.

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The facts

Channel: KBS News
Subscribers: 3,730,000
Channel views, pace per day: 16,300,691 (on a normal day: 17,268,092)
Video published: October 31, 2026
Video views so far: 661,281 (2 days online)
Video views, pace per day: 479,009 (on a normal day: 445,137)

The numbers

The compilation drew about 479,000 views since yesterday, placing it among South Korea's most-watched news uploads over that period.

subscribers

3,730,000

total views

12,349,519,178

views per day

16,300,691

typical day: 17,268,092

the video

views

661,281

likes

1,328

comments

370

days online

As of November 2, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

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Which kind of retailer is GS25, featured in the winterwear report?