Headie One and Digga D take drill to the corner shop
Theo Edwards's "HOW DARE THEY" video has passed 1.8 million views during a week without new uploads.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
Headie One x Digga - 'HOW DARE THEY' (Official Music Video)
Headie One posted nothing new, leaving his MMM-era videos to supply the week's catch-up material. The busiest is "Headie One x Digga - 'HOW DARE THEY' (Official Music Video)", where an empty brick hall and a dim parking garage give way to a brightly lit convenience store.
Directed by Theo Edwards, the video puts Headie One and Digga D among cars, stairwells and shop aisles, with projected footage adding another layer behind Headie's hooded performance. The everyday shop setting makes a neat contrast with the cavernous performance spaces. At more than 1.8 million views, it is adding views faster than either of the other videos currently carrying the channel's strongest momentum.
"TALKIN MY LANGUAGE", the football-bar-filled release we covered last month, is next, followed by "Turnt To A Target". That gives the channel an active cluster beyond the much larger catalogue landmarks featuring AJ Tracey, Stormzy and Drake.
The subscriber count held steady over the week. That was also the pattern for nearby rap channels ArrDee, ManBetterKnow and MEEKZ, while D Block Europe and Nines added subscribers. For Headie One, the movement is in the videos already out, with the Digga D collaboration doing the most work.
Published on Trari
Where next?
The videos drawing views on Headie One right now
- Channel
- Headie One
- Subscribers
- 539,000
- Videos published this week
- 0
The numbers
Here is how Headie One's channel and its active videos stand this week.
💡 Test your knowledge
Who joins Headie One on "18HUNNA"?
Dave is the featured artist on Headie One's "18HUNNA".



