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IrelandGrant Cardone: "Your Home Is Not A Net Worth Item"
His housing-cost argument draws an unusually fast audience, with viewers questioning commissions and asking where renting fits into the calculation.
Grant Cardone
Story of Why this story? The video opened at a pace of 41,582 views a day, 5.6 times a normal first day on this channel (7,410).
Your Home Is Not A Net Worth Item
Property taxes, maintenance, broker fees: Grant Cardone starts adding up the costs of homeownership, and the off-camera interviewer interrupts over the commission bill.
In "Your Home Is Not A Net Worth Item", Cardone argues that a primary residence should be excluded from net worth because it doesn't produce income and comes with debt and ongoing expenses. The Short is running at more than five times his usual opening-day viewing pace.
His argument works through decades of ownership costs. He assigns annual allowances to taxes and maintenance, includes commissions on both buying and selling, then adds mortgage interest. By the end, he puts the required gain to break even at 400% over 30 years.
The commission assumption is exactly where several viewers push back, questioning why he charges the homeowner on both sides of the transaction. Others ask what decades of rent would cost, or point out that renting leaves them without a home to sell. The discussion is unusually busy: comments have already reached nearly eight times his usual full first-day total.
That distinction between somewhere to live and something that pays you also runs through Cardone's November 5 upload, "Bitcoin vs. Real Estate: What I'm Buying Right Now." Its description sets out his preference for renting his own residence while owning income-producing property. The Short compresses that broader argument into a household expense calculation, and viewers are checking the line items.
Published on Trari
Where next?
What viewers say
OK, but how long do you have to rent an apartment before you break even?
@alancosensSee it on YouTubeVery true, but when you rent for 30 years you get nothing
@Aiz-p22See it on YouTubeYou made the argument for renting bro.
@chriss919See it on YouTube
1 more comment
Very eye opening, Grant. The numbers I mean.
@youmayberight2434See it on YouTube
Public comments from the video's page on YouTube
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- Channel
- Grant Cardone
- Subscribers
- 3,150,000
- Channel views, last 7 days
- 1,161,904
- Channel views, pace per day
- 163,661 (on a normal day: 240,454)
- Video published
- November 6, 2026
- Video views so far
- 35,173 (less than a day online)
- Video views, pace per day
- 41,582
The numbers
The housing Short is drawing views far faster than Cardone's usual opening pace. Its comment section has also exceeded his typical full first day.
💡 Test your knowledge
Which property does Cardone argue should be excluded from net worth in this Short?
Cardone's argument focuses on the home you live in because it does not produce income.