Video taking off 12x its usual first day
Craig Burley's three-word City verdict leaves ESPN FC's routine behind
The former Chelsea midfielder's reaction to Manchester City's guilty findings has drawn almost as many comments as likes.
Channel: ESPN FC Story of September 28, 2026 Trari Newsroom
Why this story? The video opened at a pace of 491,012 views a day, 12 times a normal first day on this channel (40,307).
'It's a mess!' - Craig Burley on Man City being found guilty on 114 of 115 charges | ESPN FC
Burley's reaction is flying. "'It's a mess!' - Craig Burley on Man City being found guilty on 114 of 115 charges | ESPN FC" went up on Sunday. Across its first day it has been running at roughly twelve times the pace a new ESPN FC upload usually opens with.
That gap matters on a channel where most new videos start modestly and then make room for the next one. This one has also got people typing: the comment count sits close to the likes, which is a lot of conversation for a single pundit's reaction.
Burley played for Chelsea and Scotland before moving into television, and he has long been one of the network's most outspoken voices. On a story this size, the title suggests he stayed exactly in character.
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The facts
Subscribers 5,380,000
Channel views, pace per day 1,554,192
Video published September 27, 2026
Video views so far 135,767 (less than a day online)
Video views, pace per day 491,012
The numbers
The figures below show how far this first day sits above a typical ESPN FC opening.
the video's first day
usual first day here 40,307
the video
compared with similar channels (subscribers)
Chelsea Football Club 6,480,000
TNT Sports Football 6,470,000
Sky Sports Premier League 6,030,000
Tottenham Hotspur 5,000,000
As of September 28, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Where next?
Also in Football clubs, leagues and media Video surging 202,101 views per day Chelsea v Arsenal, in full, finds its audience four days late The complete WSL match sat almost untouched after its Thursday upload, then gathered more than 200,000 views in a single day. Channel: Barclays Women's Super League · Story of September 28, 2026
A different discovery today Video surging 382,002 views per day Cloud9's Finals Qualifier with TLAW nears 400,000 views for LCS The match has drawn thousands of likes but only a couple of dozen comments, and on its own it is running at about two-thirds of the whole channel's daily pace. Channel: LCS · Story of September 28, 2026
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