Canada's trade pivot brings short-term pain, Scott Reid says
The CTV News commentator identifies the gap between securing new overseas partnerships and replacing jobs and investment lost today.
Why this story? The video opened at a pace of 79,521 views a day, 72 times a normal first day on this channel (1,108).
'You can feel the tense pull on this': Reid on the PM not wanting to just cut a deal with the U.S.
How long can Canadians wait for new trade partners to make a difference in their wallets? That is the pressure point Scott Reid identifies as Prime Minister Mark Carney pursues relationships beyond the United States.
In his CTV News interview, Reid describes a tension between resisting a rushed agreement with Donald Trump and needing relief from economic losses. He argues that Canadians support holding out, but that finding other markets cannot quickly replace lost jobs and investment.
Reid compares Carney's diplomatic efforts across Europe, Asia and South America to spreading chips around a roulette table. The strategy is to create options rather than depend on a single partner. The complication, he says, is that expanding trade also means engaging with countries whose human rights records raise difficult questions, including Saudi Arabia and China.
The interview drew roughly 32,000 views in six hours, far beyond CTV News's usual opening pace for regular videos. It accompanies the broadcaster's coverage of the Canada-EU summit, where the two sides pledged closer security, digital and educational ties and Carney promised greater affordability.
Reid's central distinction is between those longer-term ambitions and the immediate household squeeze. He expects a period of economic pain while new relationships develop, leaving the government with the task of persuading Canadians to stay the course before the benefits arrive.
Canada’s prime minister and Liberal Party leader since 2025. He previously led the Bank of Canada and the Bank of England.
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Where next?
- Channel
- CTV News
- Subscribers
- 2,430,000 ▲ 10,000 this week
- Channel views, last 7 days
- 24,900,736
- Channel views, pace per day
- 1,908,744 (on a normal day: 3,982,751)
- Video published
- October 31, 2026
- Video views so far
- 31,556 (less than a day online)
- Video views, pace per day
- 79,521
The numbers
The Reid interview is drawing views much faster than CTV News's usual regular upload. Its opening hours are not yet a full-day total.
💡 Test your knowledge
Which Canadian prime minister did Scott Reid serve as communications director?
Reid served as director of communications for Prime Minister Paul Martin.


