Why this story? The whole channel is running at 1,430,239 views a day, 8.1 times a normal day (177,263).
Cold Ones has traded commissioning a movie for testing products, with Maxmoefoe and Anything4views putting their latest finds under the deliberately unflattering banner "We Tried China's WORST Products".
The upload has passed a million views since arriving on October 10. Alongside that milestone, the channel added roughly 1.4 million views in a day, more than eight times its usual daily pace. That is a channel-wide jump, not a count belonging entirely to the new episode.
Shopping and unlikely experiments have supplied plenty of the show's recent premises. August's "We Tested the LIMITS of Etsy" was followed by "We Made an Entire Movie with Fiverr Animators" in September. The new product test brings the focus back from hiring people to trying things.
There is another useful point of reference on the shelf: "Cooking 3-Course Meals with Kids Appliances", which brought in ManyKudos as a special judge. Small appliances for a full dinner, freelance animators for an entire movie: Cold Ones keeps giving ordinary purchases unusually ambitious assignments.