Mat Watson takes Audi's six-seat SQ9 from rainy launches to Snow Canyon
His review pairs a 600-horsepower V8 with captain's chairs, a singing cameraman and an Audi lighting expert explaining why indicators differ across the Atlantic.
Why this story? 1,048,339 views so far, and here is what is inside it.
NEW SQ9 is the BIGGEST Audi EVER!
Things we can learn from the video
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- 0:23The 4.0-liter twin-turbo V8 makes 600hp; wet 0-60 runs improve from 5.59 to 4.51 seconds.
- 1:54In a wet emergency stop from 60 mph, the SQ9 halts in 31 meters.
- 7:35Captain's chairs, removable armrests and a heated third row; boot space beats the Q7 with all seats up.
- 14:33Sound insulation test: cameraman Miguel sings outside the closed window.
- 20:44Audi's Michael explains the 50 cm² rule for amber indicators and US-Europe grille lighting limits.
- 23:56Verdict: shortlist the SQ9, at around £130,000, or consider the Q9 or Q7.
The first thing Mat Watson does with the Audi SQ9 is open its doors without touching them. The power-operated doors set the tone for "NEW SQ9 is the BIGGEST Audi EVER!", carwow's look at the sporty version of the first-generation Q9, which sits at the very top of Audi's range and, the description says, is the largest car the brand has built.
Utah greets him with rain, so the launch tests take a few tries before the twin-turbo V8 manages a cleaner run. The wet emergency stop impresses him more. "The brakes on this car are bloody amazing," he says.
Most of the review is about space. The test car has six seats, with roomy captain's chairs in the middle row, and even the third row is heated. Watson measures luggage space with every seat in use and finds more than in the Q7, then pushes the comfort case on the motorway: "You're not taking this thing on track. It's supposed to be comfortable." He welcomes the four real exhaust tips but suspects the cabin sound gets some help, and for the noise test cameraman Miguel sings outside the closed window.
The drive ends in Snow Canyon State Park, with a flooded road crossing and a short aside on turtles and tortoises. After dark, Audi lighting specialist Michael explains why American rules allow the illuminated grille and how a minimum surface area governs the amber indicators.
The comment section keeps coming back to the cabin, where screens and touch controls replace most buttons. Viewers joke about the screen count, the size and those doors.
The video carries a sponsored vehicle-history segment. With the SQ9 expected around £130,000, Watson's verdict is to shortlist it, while pointing some buyers to the standard Q9 or the Q7. Miguel, meanwhile, walks off into the rain with his luggage.
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What viewers say
Audi finally built a car big enough to carry all the screens they've removed the buttons for.
@pennydomeSee it on YouTubeI'm still waiting for the SQ56, 22 metres long, 5 metres wide, weighs 16 tons, has 32 screens. 😵💫
@MM-xr6tzSee it on YouTubeI too like to get in my car by opening all the doors at once. You never know which one you should go through
@MihneaRadu-CarsStuffSee it on YouTube
5 more comments
4:11 I don't think there are enough screens, I can still see the road
@neaorinSee it on YouTubeIt's nice, just wish it was a bit bigger...
@jdstarekSee it on YouTube3:04 -Matt channeling his inner Thor by summoning lightning
@WhyHelloJillSee it on YouTubeI always find openig and closing doors such a chore, puts me off driving.
@peterhollings309See it on YouTubeNeeds more grille
@carguyeyedocSee it on YouTube
Public comments from the video's page on YouTube
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- October 27, 2026
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The numbers
A big first day for a long review, in line with what the channel's regular videos usually draw.
💡 Test your knowledge
What does Audi call its all-wheel-drive system?
Audi has used the quattro name for its all-wheel drive since the original Audi Quattro of 1980; xDrive is BMW's, 4Matic Mercedes', and 4Motion Volkswagen's.

