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This week on the channel +589K views this week
MotorTrend's Drag Week documentary puts the road miles under pressure
Ned Dunphy's Viper joins Larry Larson's S-10 and Jeff Lutz's Camaro in an endurance test between drag strips.
In short
On YouTube, MotorTrend Channel has 7,000,000 subscribers and 1,684,780,424 views in all, as of November 11, 2026. In the last 7 days it gained 610,332 views. By YouTube subscribers it is No. 396 of the 5,393 channels on Trari, and No. 8 of 224 in category "Cars and motoring". On Instagram, @motortrend has 2,271,510 followers.
YouTube: The numbers today
subscribers
7,000,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
1,684,780,424
▲ 610,332 in the last 7 days
▲ 3,222,105 in the last 30 days
▲ 3,222,105 in the last 30 days
views a day (current pace)
31,060
on a typical day: 87,546
Videos on the channel
4,090
10 uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
240
a new short video usually gets 8,996 views
Next milestone
10,000,000 subscribers
3,000,000 subscribers to go
Instagram: The numbers today
@motortrend · The account on Instagram
Followers
2,271,510
Posts
23,317
Views per Reel
24,718
usually, by 4 recent Reels
Likes per post
806
usually, by 7 recent posts
0.04% of followers
0.04% of followers
Place on Instagram
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By Instagram followers | 417 of 2,448 | 13 of 100 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cars and motoring
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Stylish, comfortable, and fun to drive, the little Kia EV3 has little to fault.… | Reel | November 10, 2026 | 3,488 | 87 | 1 |
| Smaller than the R1S, easier to live with, and still packed with the… | Reel | November 10, 2026 | 7,873 | 332 | 4 |
| We evaluate the new GLC400 to see how much Mercedes has learned so far on its EV… | Reel | November 10, 2026 | 8,659 | 308 | 4 |
| We love the GV60 Magma for what it is. Is that enough for it to take home the… | Reel | November 10, 2026 | 10,769 | 472 | 13 |
| We like what we see from the new Atlas, but that’s unfortunately not all that… | Reel | November 9, 2026 | 12,713 | 327 | 1 |
| The 2027 Kia Telluride looks better, gets a spacious new interior, and adds a… | Reel | November 9, 2026 | 16,010 | 626 | 2 |
| There is much that’s good about the GR Sportified version of the RAV4 PHEV. It’s… | Reel | November 9, 2026 | 24,406 | 768 | 3 |
| We put three first-generation all-electric SUVs from Mercedes, Rivian, and Volvo… | Reel | November 9, 2026 | 43,483 | 1,068 | 22 |
Of the 15 latest posts: 12 Reels and 3 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
October 18, 2026 6.1x its usual comments Full Walkaround with Chief Designer of Tesla Road… The video drew 328 comments in its first day, 6.1 times a normal first day on this channel (54).
This week on the channel +1.4M views this week
Three pedals, software shifts: MotorTrend meets Ferrari's 12Cilindri Manuale
The first drive joins an S-Class award announcement and a week heavy on Tesla Roadster engineering.
Video taking off 19x its usual first day
Tesla's Roadster backflip gets MotorTrend's engineering treatment
A silent stunt Short is drawing attention alongside a longer tour of the pressure vessel, fans and thrusters behind Tesla's plans.
The video drawing the most views now
Rivian R2 SUVOTY Review: It Looks Familiar, but It Has It Where It Counts
- Video published
- November 10, 2026
- Video views so far
- 1,707
- Video views, pace per day
- 3,233
- Views in its first 9 hours
- 1,707
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By subscribers | 396 of 5,393 | 8 of 224 |
| By views gained this week | 3,183 of 5,274 | 102 of 224 |
| By views gained in the last 30 days | 2,954 of 5,043 | 93 of 221 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.2% of all views the category's channels gained this week
Subscribers in the category Cars and motoring
Views gained this week in the category Cars and motoring
YouTube: Subscribers, last 30 days
October 13, 2026: 7,000,000 subscribers → November 11, 2026: 7,000,000 subscribers (no significant change in the last month)
YouTube: Total views, last 30 days
October 13, 2026: 1,681,589,812 views → November 11, 2026: 1,684,780,424 views · average: 110,021 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 12.6 in the category: 26.1
- comments per 1,000 views
- 0.9 in the category: 1.4
- a video's usual first day on this channel
- 10,662 views
- short vs long
- 13 short (up to 3 minutes), 2 long
average views per short video: 6,016
average views per long video: 82,995
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Bugatti Veyron vs Lamborghini Aventador vs Lexus LFA vs McL… | May 16, 2012 | 7:15 | 134,147,892 |
 Rat Rod vs Lamborghini Aventador! Roadkill Episode 5 | June 9, 2012 | 23:41 | 55,525,353 |
 World's Greatest Drag Race 2! | August 24, 2012 | 5:17 | 36,394,750 |
 World's Greatest Drag Race 6! | MotorTrend | September 23, 2016 | 9:42 | 30,989,209 |
 World's Greatest Drag Race! | September 12, 2011 | 4:10 | 25,437,784 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 John Cena’s Engine Swapped MG | Texas Metal #shorts | May 27, 2022 | 0:54 | 15,986,115 |
 The Scamborghini Gets a FILTHY Upgrade! | Faster with Newbe… | December 4, 2023 | 0:28 | 3,984,347 |
 Getting the GUNK out of an Old Engine | Roadkill Garage | July 11, 2023 | 0:42 | 3,973,782 |
 Introducing MotorTrend’s #1 Ranked Electric Compact SUV: Th… | November 18, 2025 | 0:49 | 2,338,387 |
 The Worst Place to Put Your Radiator | Roadkill | July 12, 2023 | 0:57 | 1,827,809 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video people are talking aboutFull Walkaround with Chief Designer of Tesla Road… The video drew 328 comments in its first day, 6.1 times a normal first day on this channel (54).
- Video taking offThe NEW Tesla Roadster Does an Actual Flip The video opened at a pace of 64,692 views a day, 19 times a normal first day on this channel (3,493).Read the story
- Video taking offInside Tesla’s 2028 Roadster: 1,500 HP, Fan Downf… The video opened at a pace of 209,682 views a day, 7.1 times a normal first day on this channel (29,607).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +589K views this week
MotorTrend's Drag Week documentary puts the road miles under pressure
Ned Dunphy's Viper joins Larry Larson's S-10 and Jeff Lutz's Camaro in an endurance test between drag strips.
This week on the channel +1.4M views this week
Three pedals, software shifts: MotorTrend meets Ferrari's 12Cilindri Manuale
The first drive joins an S-Class award announcement and a week heavy on Tesla Roadster engineering.
Video taking off 19x its usual first day
Tesla's Roadster backflip gets MotorTrend's engineering treatment
A silent stunt Short is drawing attention alongside a longer tour of the pressure vessel, fans and thrusters behind Tesla's plans.
This week on the channel +528K views this week
A Temu carburetor gets an engine-dyno exam on MotorTrend
Five new uploads range from a budget-parts test to BMW's M760 reveal and Tesla Roadster stunts.
This week on the channel 4 videos this week
MotorTrend's Nissan Z NISMO question outpaces a '58 Chevy Apache
The newer video trails the Driveway Dreams revival in total views but is moving faster day to day, while a two-week-old Tesla test is still…