United States
United Kingdom
Canada
Australia
New Zealand
Ireland
This week on the channel +3.8M views this week
Hammond's M3 tribute takes a twin-turbo detour on DRIVETRIBE
A Japanese-import BMW 335i becomes the basis for a build that reaches the Top Gear test track in Sunday's follow-up.
In short
On YouTube, DRIVETRIBE has 3,110,000 subscribers and 646,750,193 views in all, as of November 11, 2026. In the last 7 days it gained 1,593,026 views. Its most watched video of the last 30 days is "Richard Hammond Drives the 2,000HP Lotus Evija", with 2,392,881 views. By YouTube subscribers it is No. 951 of the 5,393 channels on Trari, and No. 24 of 224 in category "Cars and motoring". On Instagram, @drivetribe has 1,222,973 followers. The account gained 307 followers in the last 7 days.
YouTube: The numbers today
subscribers
3,110,000
no significant change in the last 7 days
▲ 10,000 in the last 30 days
▲ 10,000 in the last 30 days
total views
646,750,193
▲ 1,593,026 in the last 7 days
▲ 10,890,527 in the last 30 days
▲ 10,890,527 in the last 30 days
views a day (current pace)
161,601
on a typical day: 320,284
Videos on the channel
886
1 uploaded in the last 7 days
Last upload
3 days ago
November 8, 2026
Views per subscriber
207
a new long video usually gets 724,158 views
Next milestone
5,000,000 subscribers
1,890,000 subscribers to go
Instagram: The numbers today
@drivetribe · The account on Instagram
Followers
1,222,973
▲ 37 since yesterday
▲ 307 in the last 7 days
▲ 307 in the last 7 days
Posts
11,332
6 new posts in the last 7 days
Views per Reel
58,475
usually, by 9 recent Reels
Likes per post
2,223
usually, by 12 recent posts
0.18% of followers
0.18% of followers
Place on Instagram
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By Instagram followers | 687 of 2,442 | 25 of 100 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Cars and motoring
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Tag that mate who’s always late but swears they’re 5 minutes away 👀 | Reel | November 10, 2026 | 168,788 | 6,490 | 16 |
| From building an entire Caterham in just 48 hours with Izzy to taking a… | Reel | November 9, 2026 | 33,333 | 1,244 | 21 |
| The Porsche Boxster celebrates three decades of open-top thrills, iconic design,… | Reel | November 8, 2026 | 30,001 | 530 | 7 |
| Remember when we took three Mustangs (GT, Dark Horse and GTD) from the abandoned… | Reel | November 6, 2026 | 34,515 | 952 | 4 |
| Still haven't seen Richard Hammond drive the C8 Corvette Z06? | Carousel | November 5, 2026 | - | 484 | 1 |
| Remember when Richard Hammond got behind the wheel of his modified Ford Mustang… | Reel | November 4, 2026 | 58,475 | 2,771 | 23 |
| Remember when Richard Hammond got behind the wheel of the Yangwang U9 Xtreme? 👀 | Reel | November 3, 2026 | 73,005 | 2,153 | 16 |
| Winter is coming. Is your car ready?❄️ | Photo | November 2, 2026 | - | 153 | 0 |
Of the 15 latest posts: 12 Reels, 1 carousel and 2 photos.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 2, 2026 passed 1M views Izzy Hammond Drives the Porsche Everyone Warned H… The video passed 1,000,000 views.
A video worth knowing
Izzy Hammond would take this classic Porsche over a modern sports car
Her dream drive in a final-year 930 Turbo brings awkward pedals, sudden boost and the smell of old leather and fuel.
A video worth knowing
Richard Hammond loves the Corvette Z06, until the UK bill
His DRIVETRIBE road test finds plenty to enjoy in the American supercar, but import costs spoil his case for buying one.
The video drawing the most views now
Richard Hammond Delivers a $1M Porsche to Jeremy Clarkson
- Video published
- September 13, 2026
- Video views so far
- 3,844,334
- Video views, pace per day
- 11,760
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Cars and motoring | |
|---|---|---|
| By subscribers | 951 of 5,393 | 24 of 224 |
| By views gained this week | 2,171 of 5,274 | 54 of 224 |
| By views gained in the last 30 days | 1,689 of 5,043 | 39 of 221 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.4% of all views the category's channels gained this week
Subscribers in the category Cars and motoring
Views gained this week in the category Cars and motoring
YouTube and Instagram: Subscribers and followers, last 30 days
Growth in percent since November 4, 2026, so both lines start from the same point
- YouTube · 3,110,000 subscribers 0% (0)
- Instagram · 1,222,973 followers +0.03% (+307)
From November 4, 2026 to November 11, 2026: on YouTube from 3,110,000 to 3,110,000 subscribers (0%), on Instagram from 1,222,666 to 1,222,973 followers (+0.03%).
YouTube rounds a large channel's subscriber count, so its line moves in steps.
The numbers by day
| Day | Subscribers (YouTube) | Followers (Instagram) |
|---|---|---|
| November 11, 2026 | 3,110,000 | 1,222,973 |
| November 10, 2026 | 3,110,000 | 1,222,936 |
| November 9, 2026 | 3,110,000 | 1,222,881 |
| November 8, 2026 | 3,110,000 | 1,222,866 |
| November 7, 2026 | 3,110,000 | 1,222,827 |
| November 6, 2026 | 3,110,000 | 1,222,745 |
| November 5, 2026 | 3,110,000 | 1,222,722 |
| November 4, 2026 | 3,110,000 | 1,222,666 |
YouTube: Total views, last 30 days
October 13, 2026: 635,954,778 views → November 11, 2026: 646,750,193 views · average: 372,255 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 12.6 in the category: 26.2
- comments per 1,000 views
- 0.6 in the category: 1.4
- a video's usual first day on this channel
- 331,611 views
- short vs long
- 0 short (up to 3 minutes), 15 long
average views per long video: 1,062,267
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Richard Hammond takes his daughters off-roading | September 4, 2019 | 4:55 | 23,974,391 |
 Richard Hammond discusses his Rimac crash | June 29, 2017 | 26:32 | 8,607,804 |
 Hammond and May try to build Lego cars while downing shots | May 23, 2019 | 1:24:13 | 7,661,350 |
 This Vantablack BMW is the darkest car in the world | August 28, 2019 | 5:56 | 7,632,870 |
 Richard Hammond ROASTS James May's Pub | November 13, 2024 | 10:08 | 7,193,683 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Richard Hammond Starts His 1998 Ducati 916 SPS Carl Fogarty… | October 21, 2025 | 0:33 | 2,435,558 |
 Richard Hammond to go on Strictly Come Dancing? | December 21, 2025 | 0:15 | 535,186 |
 Richard Hammond Reminisces About the Top Gear Test Track | November 17, 2025 | 1:40 | 383,979 |
 Izzy Hammond Learns to Drive a Tractor (Feat Harriet from C… | September 21, 2025 | 0:40 | 376,242 |
 🚨WE HAVE AN ANNOUNCEMENT🚨 | January 21, 2026 | 0:17 | 181,740 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- MilestoneIzzy Hammond Drives the Porsche Everyone Warned H… The video passed 1,000,000 views.
- MilestoneRichard Hammond’s BMW M3 Build Got Out of Hand The video passed 1,000,000 views.
- MilestoneRichard Hammond Loves This American Car… But Woul… The video passed 1,000,000 views.
- Video surgingRichard Hammond Delivers a $1M Porsche to Jeremy … The video ran that day at 33,425 views a day, 2.2 times its usual pace (15,483).
- Views jumpThe whole channel ran that day at 997,246 views a day, 4.1 times a normal day (241,382).
- MilestoneRichard Hammond Drives the 2,000HP Lotus Evija The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 1,104,311 views a day, 7.9 times a normal day (139,190).Read the story
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +3.8M views this week
Hammond's M3 tribute takes a twin-turbo detour on DRIVETRIBE
A Japanese-import BMW 335i becomes the basis for a build that reaches the Top Gear test track in Sunday's follow-up.
A video worth knowing
Izzy Hammond would take this classic Porsche over a modern sports car
Her dream drive in a final-year 930 Turbo brings awkward pedals, sudden boost and the smell of old leather and fuel.
A video worth knowing
Richard Hammond loves the Corvette Z06, until the UK bill
His DRIVETRIBE road test finds plenty to enjoy in the American supercar, but import costs spoil his case for buying one.
This week on the channel +2.1M views this week
Richard Hammond's Lotus outing prompts requests for a longer feature
Gav Kershaw's engineering enthusiasm gives DRIVETRIBE viewers another talking point beyond the Evija's enormous power.
Views jump 7.9x the channel's usual pace
Richard Hammond tests the electric Evija's Lotus identity
His Hethel drive has passed a million views, with an engineering conversation behind the hypercar's enormous power claims.
This week on the channel one video this week
Izzy Hammond meets a 900kg Peugeot 205 GTI from the 1980s
Richard Hammond hands his daughter the keys to a Tolman Edition hot hatch in the week's only DRIVETRIBE upload.