"What's up with the gold?" Obama targets Trump's renovation priorities
The Ohio campaign excerpt turns a list of White House alterations into an argument about what the president is spending his time on.
Why this story? One of ZDFheute Nachrichten's most watched videos since yesterday, with 180,118 views.
ZDFheute Nachrichten: The news division of ZDF, a German public broadcaster. 1.9M subscribers and 2B views.
Obama verspottet Trumps Deko im Weißen Haus: "Überall Gold" | #obama #trump #wahlkampf #midterms
A ballroom, a paved-over Rose Garden, a helicopter landing area and gold: Barack Obama lists White House changes as evidence for his campaign argument that Donald Trump is focused on the wrong priorities.
In the excerpt carried by Germany's public broadcaster ZDFheute Nachrichten, the former Democratic president asks whether anyone believes Trump is spending his time thinking about policy problems. His answer is a home-improvement joke: "He seems very focused on home renovations." Then: "He should be on HGTV."
The clip shows Obama at a lectern marked "Fighting for Ohio," speaking ahead of the November 3 midterm elections. Democrats hope to take control of both chambers of Congress from Trump's Republicans.
Obama's criticism moves from construction to decoration. "And there's gold everywhere. What's up with the gold?" he asks, before delivering the comparison previewed at the beginning of the Short: "He's got the White House looking like Saddam Hussein opened a Cheesecake Factory."
The alterations are presented through Obama's partisan criticism, rather than a tour of the building. His underlying accusation is about attention: time devoted to presidential surroundings instead of Americans' concerns.
Published on Trari
Where next?
- Channel
- ZDFheute Nachrichten
- Subscribers
- 1,890,000
- Video published
- October 26, 2026
- Video views so far
- 180,118 (less than a day online)
- Video views, pace per day
- 199,729
The numbers
The campaign excerpt drew about 180,000 views since yesterday.
💡 Test your knowledge
Which state is home to Cleveland, one of the campaign stops described in this coverage?
Cleveland is in northeastern Ohio, on the shore of Lake Erie.


