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Video taking off 59x its usual first day

Steve Jobs' touchscreen warning meets Apple's new MacBook Pro

The Verge pairs an old keynote objection with new hands-on footage, prompting viewers to debate when touching a laptop screen actually helps.

Why this story? The video opened at a pace of 717,263 views a day, 59 times a normal first day on this channel (12,159).

Steve Jobs on touchscreen MacBooksSteve Jobs on touchscreen MacBooks

Steve Jobs argues against vertical touchscreens while, directly below him, hands scroll through images and scrub a video-editing timeline on Apple's new touchscreen MacBook Pro.

That split-screen contrast is the whole premise of The Verge's Short, "Steve Jobs on touchscreen MacBooks." It has drawn about 368,000 views in eight hours, already far beyond the channel's usual first-day audience for Shorts.

The archival footage comes from Apple's 2010 keynote. "Touch surfaces don't want to be vertical. It doesn't work. It's ergonomically terrible," Jobs says. His objection is physical: reaching toward an upright display becomes tiring, whereas a horizontal touch surface lets the user's arms stay down.

The footage underneath, labeled "Apple (2026)," makes Apple's change of direction visible without needing a rebuttal. But demonstrating that a screen responds to touch is different from settling whether people will want to use it that way.

That's the practical question running through the comments. Several viewers recount owning touchscreen computers and forgetting the feature existed. Others describe specific uses: scrolling documents, navigating pictures, drawing, or using a convertible laptop as a tablet. The distinction is between touch replacing the mouse and touch being available for an occasional shortcut.

The Verge's separate hands-on Short is also drawing an unusually large audience. Its launch coverage includes John Ternus introducing the machine and a crowd cheering the return of the glowing Apple logo: another familiar piece of MacBook history appearing on the new hardware.

Published on Trari

Where next?

What viewers say

  • My old work computer was a touch screen. I didn’t know until I was showing a coworker something and I accidentally touched the screen. I was like “cool”. Then I never used it again.
    @MentalgymnasticsofficialSee it on YouTube
  • yeah, but touchscreen laptops are still laptops, meaning you can still navigate around using the track pad/mouse, and keyboard. you can touch the screen occasionally in a drawing app or a game or something.
  • I have had a Surface Pro and use the touchscreen a lot. In fact when i have to use a non-touch screen, it is a pain
5 more comments
  • In my life I've owned a couple of laptops and even desktops with touch screens. I used the touch screen functionality exactly 4 times. Not on each of them, but across all of those machines. Steve knew what he was talking about
    @romanalexandrov2880See it on YouTube
  • I remember when touchscreen laptops were all the rage during the Windows 8 era. I'd use the touchscreen a couple of times, then forget my laptop even had it. There were situations where it was nice to have, especially on laptops that could fold into a tablet, but the UI still felt pretty bad since a lot of the buttons were clearly designed for mouse clicks rather than touch.
  • If it has a 360 hinge and can be used with a stylus i can see its benefit. But i think this won't be a benefit for most
  • He's right. I say this as a Surface Pro user. The touchscreen is useful for scrolling content, and fantastic when using it as a tablet. That's it
    @sharpenednoodlesSee it on YouTube
  • just having it on a mac display as a bonus feature is really nice.
    @movingaboveaverage6516See it on YouTube

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The facts
Channel
The Verge
Subscribers
3,530,000 ▲ 10,000 this week
Channel views, last 7 days
2,492,279
Channel views, pace per day
125,908 (on a normal day: 685,788)
Video published
October 28, 2026
Video views so far
367,602 (less than a day online)
Video views, pace per day
717,263

The numbers

The Jobs comparison and the hands-on clip both ran well beyond The Verge's usual start for Shorts. The comparison's comments also exceeded a typical full day's turnout within its opening hours.

the video's first day
usual first day here
12,159
this video
717,263
subscribers
3,530,000
▲ 10,000 in the last 7 days
total views
1,178,089,325
views per day
125,908
typical day: 685,788
the video
views
367,602
likes
6,423
comments
423
days online
1
subscribers: this channel and similar channels
CarterPCs
3,930,000
Nikola Toy
3,920,000
Dave2D
3,690,000
The Verge
3,530,000
UrAvgConsumer
3,460,000
ThioJoe
3,140,000
As of October 29, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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