United States
United Kingdom
Canada
Australia
New Zealand
IrelandMint and berry foams join The Rag Company's SEMA scrapbook
Brandon from KCx USA presents new soaps, glass polish and a ceramic coating, while Lucas tours Las Vegas's West Hall.
The Rag Company
Story of Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
The 5 New Auto Detailing Products Koch Chemie Brought To Sema
The soaps have company. Brandon from KCx USA brings glass polish and a ceramic coating into The Rag Company's most-watched new upload, a brisk presentation from the SEMA booth.
The detailing retailer posted seven videos this week, with "The 5 New Auto Detailing Products Koch Chemie Brought To Sema" drawing roughly 13,000 views. It's a commercial product showcase: Ultra Foam, Active Foam Mint and Active Foam Berry Boost share the lineup with Glass Polish and Ceramic Neo C0.03, which Brandon describes as a three-year coating.
Viewers have practical questions beyond the new scents. One asks whether the glass polish can be used on windshield protection film; another spots a difference between Brandon's description of Ultra Foam as a contact-wash soap and written descriptions calling it a prewash foam. Availability is on the question list, too.
Lucas offers a broader look in "What's NEW In Auto Detailing? SEMA 2026 Tour!", visiting brand partners around the West Hall. That tour is attracting more daily views than the booth presentation, although an older experiment carries the most momentum: Anthony and Lucas's impairment-goggle detailing challenge. Lucas attempts to wash, clay and seal an orange Audi while the goggles simulate increasing impairment, an educational exercise rather than actual drinking.
Subscribers held steady over the week, while daily viewing is currently below the channel's usual level. Nearby in size, carsales is having a busier-than-usual viewing spell. For The Rag Company, the week's lasting contrast is between showroom-ready product introductions and a familiar wash routine made deliberately difficult.
Published on Trari
Where next?
What viewers say
Is the glass polish safe for a windshield protection film like ExoShield?
@superado2kSee it on YouTubeI’m confused: You said that Uf is a “contact wash” soap, whilst KCX in written product descriptions talks about a prewash foam.
@AndreasSchwarzingerSee it on YouTubeWhen will these be available??
@robertmullally8781See it on YouTube
Public comments from the video's page on YouTube
Is this your channel?For the channel's owners and team: a ready picture and text for your audience
Share the story with your audience. Everything is ready:
For an Instagram story or a WhatsApp status
For a community post or your channel's description
The videos drawing views on The Rag Company right now
What's NEW In Auto Detailing? SEMA 2026 Tour!9,981 views · 2026-11-08
We're making sure you get the SEMA experience with a free sample of A…2,530 views · 2026-11-06
The 8 New Products Gtechniq Brought To SEMA1,830 views · 2026-11-06
That's a wrap on SEMA 2026! Thank you to everyone who stopped by the …1,294 views · 2026-11-07
Level Up Your Wash Experience With The Ultra H2O Line395 views · 2026-11-12
We Tried Detailing A Car While Wearing Drunk Goggles30,774 views
- Channel
- The Rag Company
- Subscribers
- 138,000
- Channel views, last 7 days
- 240,379
- Videos published this week
- 7
- Video published
- November 5, 2026
- Video views so far
- 12,639
- Views on its first day
- 6,523
The numbers
Here is how The Rag Company's week looks in views and subscribers.
💡 Test your knowledge
Which city hosts the SEMA tour featured in The Rag Company's new upload?
The description places Lucas in the SEMA Show's West Hall in Las Vegas.