This week on the channel +25M views this week

Candy, strange eggs and oxtail on Shef_Phoenix's menu

Three uploads brought a @grubology collaboration and another helping of name confusion, while the channel added 20,000 subscribers.

Channel:

Shef_Phoenix Story of November 14, 2026Trari Newsroom

Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.

Oxtail for shelf

What did you think?

Shef_Phoenix's newest upload, "Like taking candy from a baby", has become his busiest video for daily views, even though the oxtail has the week's largest new audience. The channel's cooking-and-comedy combination had room for three uploads, including "Don't buy strange eggs (with @grubology)".

"Oxtail for shelf" has passed two million views. As we reported here, the meal comes with stories about strangers recognising the cook but getting his name wrong. He browns oxtail, fries plantains and prepares rice and peas before plating the stew with slaw. "But you know, it's Shef? And I don't think he believed me," he says of one encounter. Viewers have kept the spelling discussion going, with some explaining how they had read the name as "Shelf".

There is movement beyond the new menu, too. "Chocolate for the dogs", posted just before this week's window, remains among his busiest uploads. Across the channel, daily views are around a third above their usual level, alongside that growing subscriber count.

Among nearby-sized food channels, ShoPhoCho also had a substantial viewing week, while Daym Drops was quieter. Shef_Phoenix drew the most weekly views in this group, roughly 25 million, with candy now supplying the strongest individual daily momentum.

Published on Trari

Most watched today ›

Where next?

Also in Cooking and foodA video worth knowingGuga's Costco steak rankings favor strip over filetChoice New York strip and American Wagyu chuck earn top marks in a tasting where price matters as much as tenderness.Channel: Guga Foods · Story of November 14, 2026

A different discovery todayVideo taking off 21x its usual first dayJimmy Kimmel follows Trump's midterm spin from Mississippi to NvidiaScott Colom's Senate upset opens the monologue, which later moves through Iran, a Seattle cat convention and another round of pointless bleeps.Channel: Jimmy Kimmel Live · Story of November 14, 2026

What viewers say

Honestly I think what’s happening is when people read your name they unconsciously think “it can’t be be Shef because Chef is spelled with a Ch” and then their brain autocorrects it to whatever it thinks is closest
@silver_kittenSee it on YouTube
I saw the name as shelf for ages. Sometimes one doesn't look too closely and just assumes what they saw was correct. Also, the brain naturally fills out words that don't make sense, so that doesn't help.
@Pigeon_of_DoomSee it on YouTube

Public comments from the video's page on YouTube