Video taking off 137x its usual first day

Samuel L. Jackson takes Tulsa King's hustle to a Texas suburb

Sylvester Stallone hands over the keys to Frisco in the first teaser for a Taylor Sheridan spin-off arriving December 18.

Channel:

Paramount Plus Story of October 16, 2026Trari Newsroom

Why this story? The video opened at a pace of 941,562 views a day, 137 times a normal first day on this channel (6,888).

Frisco King | Official Teaser | Paramount+

Bolt cutters, a locked fence and no apology. "What I do may be considered outside the law," Samuel L. Jackson says in the opening seconds of the Frisco King teaser, after someone beside him remarks that it all feels pretty criminal. His one-word reply comes first: "And?"

Jackson plays Lee Washington, who arrives in Frisco, Texas, and finds what the description calls a hustler's playground beneath the polished surface of the suburbs. The teaser leans into that contrast. Aerial shots of the town's water tower and neat neighborhoods give way to stacks of cash, a violent scene inside a house and Jackson leaning out of a car to offer money to a young man with gangster ambitions. The on-screen pitch fits on two cards: "SMALL TOWN," then "BIG HUSTLE."

The link to Tulsa King is plain. Sylvester Stallone, who plays Dwight Manfredi in that series, steps out of a black SUV with Jackson and tells him, "See Frisco, you can take it." Taylor Sheridan is billed as executive producer. The spin-off was first announced as NOLA King, set in New Orleans, and the move to Texas is one of the things viewers discuss most, along with Frisco's reputation as a quiet, well-kept suburb.

Short promotional clips on this channel usually open with fewer than 7,000 views in a day. This one passed 680,000 in its first 13 hours, and its comment section filled far faster than usual. One popular comment imagines an entire run of veteran stars ruling unlikely cities, each with a King title of their own.

The series begins streaming December 18.

Published on Trari

Where next?

Also in TV networks and streaming servicesVideo taking off 14x its usual first daySon Sukku and Eita Nagayama take The Blue Road across bordersThe Netflix thriller pairs two investigators on a linked murder case, with Han Jun-hee of D.P. directing.Channel: Netflix K-Content · Story of October 24, 2026

A different discovery todayVideo people are talking about 11x its usual commentsZelenskyy tells Steven Bartlett why he needed "ammunition, not a ride"In a nearly two-hour conversation, Ukraine's president moves from sleepless nights and grieving parents to Bucha, Paddington Bear and the morning the invasion …Channel: The Diary Of A CEO · Story of October 24, 2026

What viewers say

Okay, fine, I'll start watching Tulsa King. Is this going to lead to a series of older actors being crime lords in obscure cities?

Is Liam Neeson going to be the Bakersfield King?

Dolph Lundgren the Huntsville King?

Because I want all of that.
@cheese4gSee it on YouTube
Samuel Jackson, Sylvester Stallone and Taylor Sheridan?! TAKE MY MONEY NOW
@Romen_2190See it on YouTube
Ahh yes, that famous small town of Frisco. 😂
@rprprprprp-n9gSee it on YouTube

7 more comments

There used to be a time where A list actors would never be caught on TV. Now they're everywhere and I love it
@yteriaereh6467See it on YouTube
Had no idea FRISCO of all places had this much going on😂
@DSMTheEditorSee it on YouTube
This is the spin off I didn’t know I needed.
@mrK163See it on YouTube
"Like a franchise?" Dwight Manfredi, Season 2, Ep 10
@MyRYNOrunsHotSee it on YouTube
Tulsa King and Frisco King 🔥
@sunnyrocks9933See it on YouTube
I didn’t know we were moving like this in Frisco
@MrBlackflash28See it on YouTube
I was wondering when this guy was gonna get his own show. Took a lot longer than expected but glad it's finally happening. 😁
@keijijohnson9754See it on YouTube