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Video taking off 11x its usual first day

K/DA's "WATCH ME" pairs Sophie Powers and Mimi Webb

Evelynn and Kai'Sa take the visual spotlight in a lyric video that has viewers asking for a full music video.

Why this story? The video opened at a pace of 1,414,116 views a day, 11 times a normal first day on this channel (128,728).

K/DA - WATCH ME ft. Sophie Powers, Mimi Webb (Official Lyric Video)K/DA - WATCH ME ft. Sophie Powers, Mimi Webb (Official Lyric Video)

League of Legends has another pop release drawing attention well beyond its usual uploads: K/DA's "WATCH ME" passed a million views in roughly thirteen hours. Following the "FIRESTARTER" choreography release, this one puts Sophie Powers and Mimi Webb's vocals over a shifting world of camera lenses, glowing eyes and magenta liquid.

The official lyric video, titled "K/DA - WATCH ME ft. Sophie Powers, Mimi Webb (Official Lyric Video)," features illustrated appearances by Evelynn and Kai'Sa, two members of Riot's virtual pop group. Neither singer appears on camera. Instead, moving typography carries the track through phone-camera frames, radar scans and thunderclouds, with the champions' artwork punctuating the graphics.

In the comments, viewers make a familiar Riot joke: perhaps the game exists to promote the music, rather than the other way around. Others hear Britney Spears or the broader sound of 2000s pop. One listener has found a particularly practical setting for the beat, imagining a treadmill as an endless catwalk.

That response fits a channel whose most-watched regular upload is still K/DA's debut, "POP/STARS." Music isn't a sideline in its viewing history.

Several viewers are asking for "WATCH ME" to receive a full music video as well. For now, its visual treatment stays with Evelynn, Kai'Sa and the metallic K/DA emblem that closes the track.

Published on Trari

Where next?

What viewers say

  • Riot really just made a whole game to promote their music.
    @vashman3778See it on YouTube
  • This beat is the only thing motivating me to use my treadmill ( as a never ending catwalk )
    @BronwynRoseStudioSee it on YouTube
  • This is so Britney Spears. I love it.
    @thundercloudssSee it on YouTube
4 more comments

Public comments from the video's page on YouTube

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The facts
Subscribers
16,000,000
Channel views, last 7 days
58,856,003
Channel views, pace per day
6,224,149 (on a normal day: 6,484,662)
Video published
October 23, 2026
Video views so far
1,030,852 (less than a day online)
Video views, pace per day
1,414,116

The numbers

"WATCH ME" is heading toward a first-day audience far above the channel's usual regular-video start. That projection is not yet a completed day's total.

the video's first day
usual first day here
128,728
this video
1,414,116
subscribers
16,000,000
no significant change in the last 7 days
total views
9,897,698,407
views per day
6,224,149
typical day: 6,484,662
the video
views
1,030,852
likes
43,709
comments
1,212
days online
1
subscribers: this channel and similar channels
PlayStation
17,300,000
Fortnite
13,800,000
Call of Duty
8,260,000
As of October 24, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Which K/DA member shares the visual spotlight with Evelynn in "WATCH ME"?