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IrelandThis week on the channel +204K views this week
Hearthstone's developers explain emergency bans and a 2v2 experiment
The 37.0.2 update pairs Reign of the Black Empire balance changes with restored access to missed event cards.
In short
On YouTube, Hearthstone has 498,000 subscribers and 202,553,656 views in all, as of November 11, 2026. In the last 7 days it gained 175,194 views. By YouTube subscribers it is No. 3,344 of the 5,393 channels on Trari, and No. 47 of 77 in category "Game publishers and esports". On Instagram, @playhearthstone has 198,202 followers.
YouTube: The numbers today
subscribers
498,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
202,553,656
▲ 175,194 in the last 7 days
▲ 869,438 in the last 30 days
▲ 869,438 in the last 30 days
views a day (current pace)
22,883
on a typical day: 26,663
Videos on the channel
1,437
3 uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
406
a new short video usually gets 13,518 views
Next milestone
500,000 subscribers
2,000 subscribers to go
Instagram: The numbers today
@playhearthstone · The account on Instagram
Followers
198,202
▲ 1 since yesterday
Posts
2,590
6 new posts in the last 7 days
Views per Reel
23,496
usually, by 4 recent Reels
Likes per post
300
usually, by 14 recent posts
0.15% of followers
0.15% of followers
Place on Instagram
| Among all channels on Trari | In the category Game publishers and esports | |
|---|---|---|
| By Instagram followers | 1,508 of 2,442 | 43 of 48 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Game publishers and esports
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Did our VFX artists get these sound effects right? 🤭 | Reel | November 9, 2026 | 15,697 | 164 | 9 |
| 📜 Reign of the Black Empire is filled with fun storytelling, including some… | Carousel | November 5, 2026 | - | 441 | 8 |
| We heard your feedback and have rolled out these event cards ahead of schedule! | Photo | November 3, 2026 | - | 263 | 9 |
| 🦑 The N'Zoth Pet and Signature Collection has arrived! | Reel | November 3, 2026 | 34,028 | 766 | 13 |
| 📺 👀 Our 37.0.2 Dev Update is live now! Head over to our YouTube channel to… | Photo | November 3, 2026 | - | 77 | 2 |
| ⚖️ Our first big balance update for Reign of the Black Empire drops today, so… | Photo | November 3, 2026 | - | 383 | 29 |
| 🙌 Dev Updates are back! Tune in tomorrow to hear all about Reign of the Black… | Photo | November 3, 2026 | - | 102 | 1 |
| 🦑 🪩 Check back tomorrow for the full reveal! | Reel | November 2, 2026 | 24,885 | 463 | 7 |
Of the 15 latest posts: 5 Reels, 3 carousels and 7 photos.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
This week on the channel +413K views this week
An 8-hour tentacle rave for the Old Gods opens Hearthstone's October
Reign of the Black Empire arrives October 20, and the developers behind The Journey, which starts a week earlier, sat down to explain it.
The video drawing the most views now
🔥 Celebrating 30 Years of Terror!
- Video published
- November 10, 2026
- Video views so far
- 11,948
- Video views, pace per day
- 19,600
- Views in its first 10 hours
- 11,948
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Game publishers and esports | |
|---|---|---|
| By subscribers | 3,344 of 5,393 | 47 of 77 |
| By views gained this week | 4,237 of 5,274 | 45 of 76 |
| By views gained in the last 30 days | 4,063 of 5,043 | 48 of 76 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.1% of all views the category's channels gained this week
Subscribers in the category Game publishers and esports
Views gained this week in the category Game publishers and esports
YouTube: Subscribers, last 30 days
October 13, 2026: 498,000 subscribers → November 11, 2026: 498,000 subscribers (no significant change in the last month)
YouTube: Total views, last 30 days
October 13, 2026: 201,695,651 views → November 11, 2026: 202,553,656 views · average: 29,586 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 ⚔️ Challenge the Dark Wanderer! | November 10, 2026 | 0:59 short | 8,952 | 18,041 | 8,952 (8 hours) | 199 | 20 |
 🔥 Celebrating 30 Years of Terror! | November 10, 2026 | 1:00 short | 11,948 | 19,600 | 11,948 (10 hours) | 302 | 28 |
 🤭 Did They Nail It? | November 9, 2026 | 0:20 short | 5,117 | 2,326 | 4,300 | 130 | 13 |
 🦑 N’Zoth Has Arrived! | November 3, 2026 | 0:46 short | 14,546 | 167 | 8,166 | 274 | 24 |
 37.0.2 Dev Update | Hearthstone | November 3, 2026 | 10:41 | 26,454 | 177 | 21,699 | 657 | 91 |
 🦑 🪩 The Beat Drops Tomorrow | November 2, 2026 | 0:16 short | 8,265 | 60 | 3,613 | 182 | 11 |
 🎃 Happy Hallow’s End! | October 31, 2026 | 0:20 short | 6,107 | 37 | 3,066 | 182 | 9 |
 Mana go BRRRRR | October 28, 2026 | 0:38 short | 15,408 | 57 | 8,806 | 238 | 15 |
 🃏 ☔ It's Raining Packs! | October 28, 2026 | 0:14 short | 7,529 | 23 | 3,645 | 200 | 6 |
 👀 Reddit Created Some Monsters! | October 26, 2026 | 0:43 short | 10,558 | 14 | 7,031 | 264 | 32 |
 🐸 What Does a Murloc Sound Like? | October 26, 2026 | 1:28 short | 16,451 | 44 | 7,688 | 785 | 34 |
 😈 Rule the Tavern as Y'Shaarj! | October 23, 2026 | 0:46 short | 20,600 | 71 | 12,855 | 214 | 21 |
 🪦 Assemble Gone Wrong | October 22, 2026 | 0:36 short | 33,127 | 31 | 16,553 | 649 | 30 |
 🎁 Earn an Old God-Sized Pile of Packs in This Event! | October 20, 2026 | 0:26 short | 13,518 | 24 | 7,874 | 223 | 20 |
 🙌 Reign of the Black Empire Arrives October 20! | October 19, 2026 | 0:31 short | 8,505 | 13 | 5,094 | 187 | 8 |
Audience engagement
- likes per 1,000 views
- 22.6 in the category: 19.9
- comments per 1,000 views
- 1.7 in the category: 1.2
- a video's usual first day on this channel
- 7,481 views
- short vs long
- 14 short (up to 3 minutes), 1 long
average views per short video: 12,902
average views per long video: 26,454
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Demon Hunter Cinematic Trailer | March 17, 2020 | 1:13 | 8,432,488 |
 Year of the Phoenix – Phase 1 Overview | Hearthstone | April 7, 2020 | 1:22 | 8,148,029 |
 Demon Hunter Overview | Hearthstone | April 2, 2020 | 1:54 | 8,071,180 |
 Chess Grandmaster Garry Kasparov Takes on Hearthstone | December 1, 2021 | 6:27 | 7,621,267 |
 Saviors of Uldum Cinematic Trailer | Hearthstone | July 1, 2019 | 1:30 | 6,067,497 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 👁️ 😱 C'Thun Is Back! | September 15, 2026 | 1:12 | 219,813 |
 New Rogue Highlights | Caverns of Time | Hearthstone | August 28, 2023 | 0:19 | 123,067 |
 New Shaman Highlights | Caverns of Time | Hearthstone | August 29, 2023 | 0:26 | 119,463 |
 ☠️ Lich Lord Kel'Thuzad Has Arrived! | September 8, 2026 | 1:00 | 109,905 |
 ☀️ Rajh Is Bringing the Heat! 🔥 | September 24, 2026 | 0:36 | 101,446 |
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +204K views this week
Hearthstone's developers explain emergency bans and a 2v2 experiment
The 37.0.2 update pairs Reign of the Black Empire balance changes with restored access to missed event cards.
This week on the channel +413K views this week
An 8-hour tentacle rave for the Old Gods opens Hearthstone's October
Reign of the Black Empire arrives October 20, and the developers behind The Journey, which starts a week earlier, sat down to explain it.