Salish and Haley Baylee raid Jordan Matter's cart in a closed Target

A two-hour sleepover contest turns into a heist, and Brooke Monk's arrival reveals what Salish had planned all along.

Channel: Jordan Matter Story of November 1, 2026Trari Newsroom

No. 6 on the daily chartNo. 3 on the Comedy chart

Why this story? One of the most watched videos since yesterday, with 2,706,077 views.

My SECRET SLEEPOVER in Target

"I have always thought it would be the coolest thing in the world to stay overnight in Target," Jordan Matter says, about twelve minutes in. By then he is building that dream on his own, because his opponents have already been through his cart.

"My SECRET SLEEPOVER in Target" puts Jordan against his daughter Salish and the model and creator Haley Baylee inside a closed store. They have two hours to build the better sleepover before a mystery judge arrives. An on-screen tracker lists the jobs: pick a spot, build a tent, pajamas, bed, electronics, beauty, snacks, decor, and even a plant. The video has drawn about 2.7 million views since yesterday.

The girls play it as a heist. They claim the spot by beauty, which Jordan concedes is a good one, right next to the food. They need their cameramen's help to get the cover onto their pop-up canopy, then make up the time by lifting camping supplies and 12-pound weights from Jordan's cart. They also win a shopping-cart race to electronics, carrying a full glass of juice without spilling, and the prize is a 50-inch TV. While Jordan furnishes his tent, they slip behind the store's Starbucks counter to make iced matcha.

Jordan's revenge is pure dad: he aims a Bluetooth speaker at the coffee bar and plays a music video Salish made in 2021. Haley, meanwhile, pushes Salish in a cart straight through a tower of paper towels.

The secret in the title arrives near the 20-minute mark, when Brooke Monk walks in with a squad of friends. Salish's plan all along was to bring in a crew to build her dream sleepover for her. Brooke announces her department at once: she is responsible for beauty.

The comments are full of timestamps from the second half. Viewers point to a line about backing into poles and to a moment past the half hour that has some of them feeling sorry for Jordan, who has been outnumbered since Brooke's crew came through the doors.

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Where next?

More from Jordan MatterThis week on the channel +88M views this weekJordan Matter's pool party requires an underwater translatorSalish and friends face floating races, balloon losses and a message that adds money to the prize.Channel: Jordan Matter · Story of October 29, 2026 Also in Challenges, stunts and recordsMilestone passed 100M viewsMrBeast 2's chocolate-or-cash Short passes 100 million viewsThe September upload is still adding millions of views a day, with the choices escalating from a banknote to car keys.Channel: MrBeast 2 · Story of November 2, 2026 A different discovery todayA video worth knowingNileBlue's skull candy hits every taste at once, but no flavorA sweetener thousands of times stronger than sugar, a famously bitter compound and pure capsaicin go into the brass-molded drops, and the verdict surprises eve…Channel: NileBlue · Story of November 2, 2026

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Salish and Haley Baylee raid Jordan Matter's cart in a closed Target The full story on Trari: https://trari.com/en/story/jordanmatter-23012/?from=kit

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The numbers

The video drew millions of views in its first hours online. That is a normal start for a channel this size, not a jump.

subscribers

38,500,000

▲ 100,000 in the last 7 days

total views

16,048,288,514

views per day

5,352,958

typical day: 10,892,263

the video

views

2,706,077

likes

43,233

comments

7,083

days online

1

subscribers: this channel and similar channels

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51,700,000

Jesser

50,800,000

Jordan Matter

38,500,000

Preston

32,400,000

Beast Philanthropy

30,600,000

Stay Wild

26,100,000

As of November 1, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.