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Video taking off 74x its usual first day

A $48 entrée and a final service at New Orleans' Gris-Gris

CBS Evening News follows chef Eric Cook's closing day as rising restaurant costs meet customers cutting back.

Why this story? The video opened at a pace of 571,272 views a day, 74 times a normal first day on this channel (7,730).

Thousands of American restaurants closing over rising costs, declining salesThousands of American restaurants closing over rising costs, declining sales

"This is the last run," Eric Cook says as he prepares food on Gris-Gris's final operating day. By the end of the CBS report, the New Orleans restaurateur is sharing a champagne toast with patrons and turning the door sign to "CLOSED."

Mark Strassmann's report puts a kitchen and a staff behind a national story: according to CBS, more than 7,500 restaurant locations closed across the country in the first half of 2026. Cook describes reaching a point where keeping his restaurant open was no longer sustainable. He becomes emotional recalling how he told his staff.

The price of an entrée captures his disbelief. "Man, I've got a $48 entrée," he says. Across town, Fritai owner Charly Pierre describes the same squeeze from both directions: his food costs are rising while customers are saving their money. Whether to raise menu prices, he says, is a constant, difficult conversation.

The short report drew roughly half a million views in its first day, far beyond the channel's usual start for that format. Its comment section was also unusually busy. Viewers discuss swapping restaurant meals for groceries, the added expense of tips, and how even a coffee or fast-food stop can strain a budget. Those are personal accounts, but they speak directly to the spending choices the report examines.

For Cook, the decision is about the limit of what he can keep carrying: "I don't want to be a martyr for where we are right now."

Published on Trari

Where next?

What viewers say

  • When people are broke the first thing they stop doing is eating out.
  • Restaurants can have loyal customers and still struggle when rent, labor, ingredients, and utilities keep eating into already thin margins. People see an empty storefront, but there’s usually a long list of costs behind the closure.
    @TreyDean-h1iSee it on YouTube
  • Even McDs and BK are expensive nowadays..
    @andreabcelli1615See it on YouTube
1 more comment
  • Dining out ONE NIGHT, or buying 3-4-5 nights of Dinners from the GROCERY STORE.

Public comments from the video's page on YouTube

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The facts
Subscribers
2,430,000 ▲ 10,000 this week
Channel views, last 7 days
8,172,940
Channel views, pace per day
1,207,108 (on a normal day: 1,013,433)
Video published
October 26, 2026
Video views so far
661,423 (less than a day online)
Video views, pace per day
552,173

The numbers

The restaurant report drew an unusually large first-day audience for a CBS Evening News Short. Comments rose even more sharply than views compared with the channel's usual first day.

the video's first day
usual first day here
7,730
this video
571,272
subscribers
2,430,000
▲ 10,000 in the last 7 days
total views
2,138,016,284
views per day
1,207,108
typical day: 1,013,433
the video
views
661,423
likes
4,898
comments
3,295
days online
1
subscribers: this channel and similar channels
euronews
2,590,000
CTV News
2,420,000
MIRROR NOW
2,360,000
As of October 27, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

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