Austin business owner tells CBC tariffs reach customers' bills
The National's election-night special adds a Canadian trade perspective to the Democratic sweep, with an Austin interview and former ambassador Kirsten Hillman's assessment.
Why this story? One of CBC News: The National's most watched videos since yesterday, with 208,381 views.
CBC News: The National | Democrats take House and Senate in U.S. midterms
Things we can learn from the video
Press to jump
- 1:10Cochrane traces Democratic Senate pickups through the Carolinas, Ohio, Texas, Kansas and Iowa.
- 3:49Austin business owner Erin says tariffs on Canadian goods are passed along to customers.
- 15:23Barton examines the election result's implications for Canada-U.S. trade negotiations.
- 18:23Hillman argues that maintaining diplomatic conversations is better than not talking.
- 25:38Talarico frames his Texas victory as supporters overcoming big money and divisive politics.
- 34:30Simpson examines demographic change, Latino voting trends and tariff opposition as factors in Texas's Democratic breakthroughs.
Erin, an interior designer celebrating James Talarico's Senate victory in Austin, gives CBC a direct account of how tariffs on Canadian goods reach American households.
"Tariffs are ridiculous, and all we do is we pass... we pass that along to the customer," she tells reporter Katie Simpson. Her hopes for the election result extend to healthcare, reproductive rights and education.
That interview adds a business owner's perspective to CBC News: The National's election-night broadcast, which drew about 208,000 views since yesterday. Beyond the Senate-control projection, as we reported here, the special follows celebrations in Texas and examines what divided government in Washington could mean for Canada.
Rosemary Barton brings the discussion to Ottawa and Canada-U.S. trade negotiations. Former Canadian ambassador Kirsten Hillman stresses the value of keeping diplomatic conversations going: "If you can be talking, you're doing better than not talking, right?"
The broadcast also carries Talarico's victory speech, in which he casts supporters as the slingshot in his campaign against big money. Later, Simpson returns to the Texas result, examining Latino voting trends, demographic change and resistance to Trump's tariffs as possible factors in the Democratic breakthroughs.
A Democratic politician and educator who is the U.S. senator-elect from Texas. He has served in the Texas House of Representatives since 2018.
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Where next?
- Channel
- CBC News: The National
- Subscribers
- 2,210,000 ▲ 10,000 this week
- Channel views, last 7 days
- 8,540,148
- Channel views, pace per day
- 2,812,584 (on a normal day: 850,942)
- Video published
- November 4, 2026
- Video views so far
- 208,381 (less than a day online)
- Video views, pace per day
- 233,351
The numbers
The election-night special was The National's most-watched new upload since yesterday, drawing about 208,000 views.
💡 Test your knowledge
Which Democrat does CBC report holding Minnesota's Senate seat in this broadcast?
Cochrane reports that Peggy Flanagan has won Minnesota's Senate contest against Michele Tafoya.


