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Austin business owner tells CBC tariffs reach customers' bills

The National's election-night special adds a Canadian trade perspective to the Democratic sweep, with an Austin interview and former ambassador Kirsten Hillman's assessment.

Why this story? One of CBC News: The National's most watched videos since yesterday, with 208,381 views.

CBC News: The National | Democrats take House and Senate in U.S. midtermsCBC News: The National | Democrats take House and Senate in U.S. midterms

Things we can learn from the video

Press to jump

  1. 1:10Cochrane traces Democratic Senate pickups through the Carolinas, Ohio, Texas, Kansas and Iowa.
  2. 3:49Austin business owner Erin says tariffs on Canadian goods are passed along to customers.
  3. 15:23Barton examines the election result's implications for Canada-U.S. trade negotiations.
  4. 18:23Hillman argues that maintaining diplomatic conversations is better than not talking.
  5. 25:38Talarico frames his Texas victory as supporters overcoming big money and divisive politics.
  6. 34:30Simpson examines demographic change, Latino voting trends and tariff opposition as factors in Texas's Democratic breakthroughs.

Erin, an interior designer celebrating 's Senate victory in Austin, gives CBC a direct account of how tariffs on Canadian goods reach American households.

"Tariffs are ridiculous, and all we do is we pass... we pass that along to the customer," she tells reporter Katie Simpson. Her hopes for the election result extend to healthcare, reproductive rights and education.

That interview adds a business owner's perspective to CBC News: The National's election-night broadcast, which drew about 208,000 views since yesterday. Beyond the Senate-control projection, as we reported here, the special follows celebrations in Texas and examines what divided government in Washington could mean for Canada.

Rosemary Barton brings the discussion to Ottawa and Canada-U.S. trade negotiations. Former Canadian ambassador Kirsten Hillman stresses the value of keeping diplomatic conversations going: "If you can be talking, you're doing better than not talking, right?"

The broadcast also carries Talarico's victory speech, in which he casts supporters as the slingshot in his campaign against big money. Later, Simpson returns to the Texas result, examining Latino voting trends, demographic change and resistance to Trump's tariffs as possible factors in the Democratic breakthroughs.

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The facts
Subscribers
2,210,000 ▲ 10,000 this week
Channel views, last 7 days
8,540,148
Channel views, pace per day
2,812,584 (on a normal day: 850,942)
Video published
November 4, 2026
Video views so far
208,381 (less than a day online)
Video views, pace per day
233,351

The numbers

The election-night special was The National's most-watched new upload since yesterday, drawing about 208,000 views.

subscribers
2,210,000
▲ 10,000 in the last 7 days
total views
1,595,464,524
views per day
2,812,584
typical day: 850,942
the video
views
208,381
likes
1,273
days online
1
subscribers: this channel and similar channels
GBNews
2,200,000
AccuWeather
2,180,000
Localish
2,170,000
As of November 5, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
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