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This week on the channel +1.4M views this week
Two brushes, one bouncy blowout on Chlöe Swift Stylist
An October comparison tests Dyson and ghd on opposite sides of her hair, with different recommendations for different hair types.
In short
On YouTube, Chlöe Swift Stylist has 170,000 subscribers and 147,336,946 views in all, as of November 11, 2026. In the last 7 days it gained 1,408,208 views. Its most watched video of the last 30 days is "ad Salon-worthy shine at home ✨ @garnieruki Olia Gloss gives blonde a golden glow #glasshair #hair", with 217,108 views. By YouTube subscribers it is No. 4,839 of the 5,393 channels on Trari, and No. 41 of 46 in category "Fashion, shopping and product testing". On Instagram, @chloeswiftstylist has 318,436 followers.
YouTube: The numbers today
subscribers
170,000
no significant change in the last 7 days
▲ 2,000 in the last 30 days
▲ 2,000 in the last 30 days
total views
147,336,946
▲ 1,408,208 in the last 7 days
▲ 4,433,656 in the last 30 days
▲ 4,433,656 in the last 30 days
views a day (current pace)
149,863
on a typical day: 166,819
Videos on the channel
650
12 uploaded in the last 30 days
Last upload
8 days ago
November 3, 2026
Views per subscriber
866
a new long video usually gets 6,971 views
a new short video usually gets 10,338 views
a new short video usually gets 10,338 views
Next milestone
200,000 subscribers
30,000 subscribers to go
Instagram: The numbers today
@chloeswiftstylist · The account on Instagram
Followers
318,436
no change in the last 2 days
Posts
1,816
2 new posts in the last 7 days
Views per Reel
69,567
usually, by 10 recent Reels
Place on Instagram
| Among all channels on Trari | In the category Fashion, shopping and product testing | |
|---|---|---|
| By Instagram followers | 1,312 of 2,448 | 21 of 31 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Fashion, shopping and product testing
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| 4 ways to use a curling iron explained in real time 👌🏼 save this & let me know… | Reel | November 10, 2026 | 117,116 | - | 2 |
| issue 003 of the swift report: hair, beauty + beyond that’s worth reporting… | Carousel | November 9, 2026 | - | - | 16 |
| how to dry & style your own bangs perfect every time 👏🏼 because yes, a… | Reel | November 3, 2026 | 62,092 | - | 18 |
| 4 ways you can style short hair 👌🏼 save this & send to someone who needs to… | Reel | October 28, 2026 | 586,013 | - | 18 |
| every angel needs a great hairstylist 👼🏼 recent hair (and angels!) from the… | Carousel | October 22, 2026 | - | - | 16 |
| didn’t have the 🍒 or the 💰 for the fantasy bra so… fantasy blowout it is 🤩… | Reel | October 21, 2026 | 30,343 | - | 36 |
| 3 ways to use dysonbeauty airsmooth 😌 | Reel | October 21, 2026 | 79,074 | - | 2 |
| when you’re excited to try the new dyson corrale coolshine straightener but the… | Reel | October 16, 2026 | 111,247 | - | 40 |
Of the 15 latest posts: 11 Reels and 4 carousels.
As of November 11, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
YouTube: What happened lately
November 1, 2026 5x the video's usual pace #ad Want glass hair? ✨ Try @garnieruki Olia Gloss… The video ran that day at 28,434 views a day, 5 times its usual pace (5,672).
This week on the channel +585K views this week
Curl tips and Kevin Murphy bring variety to Chlöe Swift's week
Four new Shorts span salon life, a three-in-one curling wand and a question for a haircare brand founder.
The video drawing the most views now
Dyson Airsmooth vs. ghd Duet Blowdry | Which Is Actually Better?
- Video published
- October 16, 2026
- Video views so far
- 22,011
- Video views, pace per day
- 423
- Views on its first day
- 3,730
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Fashion, shopping and product testing | |
|---|---|---|
| By subscribers | 4,839 of 5,393 | 41 of 46 |
| By views gained this week | 2,313 of 5,274 | 23 of 46 |
| By views gained in the last 30 days | 2,644 of 5,043 | 26 of 44 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 0.3% of all views the category's channels gained this week
Subscribers in the category Fashion, shopping and product testing
Views gained this week in the category Fashion, shopping and product testing
YouTube: Subscribers, last 30 days
October 13, 2026: 168,000 subscribers → November 11, 2026: 170,000 subscribers
YouTube: Total views, last 30 days
October 13, 2026: 142,957,168 views → November 11, 2026: 147,336,946 views · average: 151,026 views a day
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
Audience engagement
- likes per 1,000 views
- 4.3 in the category: 22.0
- comments per 1,000 views
- 0.3 in the category: 0.5
- a video's usual first day on this channel
- 2,738 views
- short vs long
- 12 short (up to 3 minutes), 3 long
average views per short video: 33,779
average views per long video: 10,571
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 NEW Dyson Airwrap Coanda 2x vs i.d. Curl | Comparison | September 12, 2025 | 33:11 | 394,719 |
 NEW Dyson Airwrap i.d. Curl | How To Use & Honest Review | October 20, 2024 | 30:02 | 267,036 |
 NEW Shark FlexFusion 5-in-1 Review | Worth It? | December 8, 2024 | 25:08 | 195,865 |
 Dyson Airstrait Hairdresser Review – Is It Worth It? | March 23, 2025 | 19:48 | 161,804 |
 Dyson Airwrap i.d. Curl | Perfected Tutorial! | 40mm Barrel… | June 1, 2025 | 21:28 | 159,914 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 4 Ways To Curl With A Curling Iron #hairstyles #curlingiron… | February 16, 2024 | 0:37 | 33,172,675 |
 3 Styles You Can Create With A Thin Wand | November 7, 2022 | 0:36 | 23,450,791 |
 Adapting The Curl To Suit The Hair Length - Flat Iron Strai… | July 21, 2023 | 0:41 | 23,325,834 |
 Flat Iron Styles For Curly Hair #curlyhair #curlyhairstyles… | November 17, 2023 | 0:27 | 12,706,839 |
 5 Ways To Curl With A Straightener Flat Iron From Loose Wav… | October 15, 2023 | 0:40 | 11,238,809 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Video surging#ad Want glass hair? ✨ Try @garnieruki Olia Gloss… The video ran that day at 28,434 views a day, 5 times its usual pace (5,672).
- Video surging#ad Want glass hair? ✨ Try @garnieruki Olia Gloss… The video ran that day at 20,572 views a day, 5.1 times its usual pace (4,017).
- Views jumpThe whole channel ran that day at 305,078 views a day, 2.5 times a normal day (123,620).
- Video surgingad Salon-worthy shine at home ✨ @garnieruki Olia … The video ran that day at 55,381 views a day, 11 times its usual pace (4,962).
- Video surging#ad Want glass hair? ✨ Try @garnieruki Olia Gloss… The video ran that day at 20,462 views a day, 9.3 times its usual pace (2,190).
- Video surgingad Salon-worthy shine at home ✨ @garnieruki Olia … The video ran that day at 47,156 views a day, 172 times its usual pace (274).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +1.4M views this week
Two brushes, one bouncy blowout on Chlöe Swift Stylist
An October comparison tests Dyson and ghd on opposite sides of her hair, with different recommendations for different hair types.
This week on the channel +585K views this week
Curl tips and Kevin Murphy bring variety to Chlöe Swift's week
Four new Shorts span salon life, a three-in-one curling wand and a question for a haircare brand founder.