Steve Schmidt's taxpayer-ad takedown opens eleven times his usual pace
His video on a campaign-style spot aired during NFL games ran, by itself, at about what his whole channel usually draws in a day.
The Warning with Steve SchmidtStory of Why this story? The video opened at a pace of 153,641 views a day, 11 times a normal first day on this channel (14,069).
Donald Trump Has Cost Americans Too Much | Steve Schmidt
"Donald Trump Has Cost Americans Too Much | Steve Schmidt" is the newest video on The Warning, the former Republican strategist's channel. It started at about eleven times the pace a new upload there usually manages. On its own, it moved at roughly what the entire channel normally collects in a day across everything it has ever posted.
The subject is a campaign-style ad that, according to the description, was paid for with taxpayer money and aired during NFL games over the weekend. Schmidt calls it a "heinous misuse of power," and the description closes with a countdown: Trump, it says, will "face reality in 36 days." Counted from the day the video went up, that lands on November 3, the date of the midterm elections.
Schmidt knows political advertising from the inside. He was a senior strategist on John McCain's 2008 presidential campaign and later co-founded the Lincoln Project, the anti-Trump group known for its sharp attack ads. His channel's about line promises to tell viewers what happens in politics before it happens.
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- Subscribers
- 530,000
- Video published
- September 28, 2026
- Video views so far
- 54,404 (less than a day online)
- Video views, pace per day
- 153,641
The numbers
Here is how that first day compares with a normal start for the channel.
