The Dead South give "Butter My Lover" a Se7en-inspired nightmare

Donovan Workun plays an obsessive superfan in a butter-soaked music video filmed on two Canadian farms.

Channel: The Dead South Story of November 7, 2026Trari Newsroom

No. 17 on the song chart

Why this story? The video opened at a pace of 118,030 views a day, 5.4 times a normal first day on this channel (21,845).

The Dead South - Butter My Lover (Official Video)

Donovan Workun hauls milk and butter into a cluttered home, where photos of The Dead South cover a red-string conspiracy board. Outside, the band plays on. Inside, its fictional admirer is taking fandom somewhere deeply unhealthy.

"Butter My Lover," released Friday, turns a song about excess into a grotesque little horror comedy. The official video had drawn roughly 81,000 views after twelve hours, putting it on course for a first day more than five times the channel's usual opening pace.

Director Travis Nesbitt cuts between the outdoor performance and Workun's increasingly messy rituals: watching the band on an old television, inspecting records, smearing butter across his face and dancing in a mask. The band's description names the gluttony scene in Se7en as its inspiration. This is a staged nightmare, not a documentary about an actual fan.

The locations give that nightmare a distinctly local foundation. The performance was filmed on a farm north of Regina, Saskatchewan, while Workun's scenes were shot at Greenwood Dairy Farms near Edmonton. A vintage-filled outbuilding became his character's home, with old cars and collected oddities surrounding it.

Viewers are inspecting the record collection almost as closely as the character does. Comments point out an obscure University of Saskatchewan commemorative album and ask whether another sleeve is a nod to System of a Down's Toxicity.

The single follows the band's announcement of "Silence, Please." Where that introduction offered a lone singer on a gravel road, "Butter My Lover" fills the frame with clutter, obsession and an alarming quantity of dairy.

Published on Trari

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More from The Dead SouthVideo taking off 19x its usual first dayThe Dead South announce "Silence, Please" for MarchA gravel-road singalong reveals the record behind the band's cryptic hush-themed teasers, drawing an unusually large audience.Channel: The Dead South · Story of October 29, 2026 Also in Country and folk musicThis week on the channel +1.7M views this weekWarren Zeiders gets stuck on repeat in "Overrated"The new music video turns a bedroom, an acoustic guitar and repeated workouts into a country-rock heartbreak loop.Channel: Warren Zeiders · Story of November 6, 2026 A different discovery todayVideo taking off 29x its usual first dayJimmy Kimmel meets a 19-year-old clerk-elect who is "not just any 19-year-old"Before Sebastian Matta's video call, Kimmel offers a $129 Doomsday Food Bucket and a countdown of Trump's unkept pledges.Channel: Jimmy Kimmel Live · Story of November 7, 2026

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The Dead South give "Butter My Lover" a Se7en-inspired nightmare The full story on Trari: https://trari.com/en/story/thedeadsouth-29123/?from=kit

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The numbers

"Butter My Lover" is running well ahead of the band's usual opening pace. Its first-day estimate is based on the views so far, not a completed day.

the video's first day

usual first day here

21,845

this video

118,030

subscribers

1,570,000

▲ 10,000 in the last 7 days

total views

957,413,746

views per day

269,750

typical day: 281,467

the video

views

81,416

likes

3,926

comments

331

days online

1

subscribers: this channel and similar channels

Blake Shelton

3,450,000

Zach Bryan

1,720,000

The Dead South

1,570,000

Cody Johnson

998,000

Lainey Wilson

851,000

Bailey Zimmerman

804,000

As of November 7, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.