Budget cuts, inflation and Jim Chalmers's December savings hunt on Sunrise
The Treasurer's plan to trim spending in the mid-year update drew far more viewers than anything else the breakfast show posted that day, a Nintendo 64 fortune included.
SunriseStory of Why this story? The video opened at a pace of 40,346 views a day, 20 times a normal first day on this channel (1,964).
Budget cuts debated as inflation pressures mount | Sunrise
Where will the government find its savings? Treasurer Jim Chalmers says the answer comes in December, when the mid-year budget update arrives. Economists, meanwhile, are pressing Labor to spend less while inflation keeps squeezing household budgets. That is the ground Sunrise covered in "Budget cuts debated as inflation pressures mount," and the segment passed 16,000 views in its first seven hours. A regular-length video on the channel usually ends its whole first day below 2,000.
The December document is the Mid-Year Economic and Fiscal Outlook, known in Canberra as MYEFO. It updates the budget's forecasts and is often where a government signals where it will tighten. Chalmers has handled those books since Labor won government in 2022.
For Sunrise, this is the second money story in a few days to pull well ahead. As we reported here, Chris Minns' call on spending and mortgage pain lifted another segment. Viewers of the morning show seem to keep stopping on one question: who ends up paying.
The contrast with the rest of the same day's uploads is sharp. Sunrise also posted an Adelaide man's Nintendo 64 collection, said to be worth nearly $1 million, and a Victorian egg farmer whose honesty box was robbed. It added a look at Carrie returning as an eight-episode series from Mike Flanagan. The budget clip has nearly four times the views of the busiest of them, the egg farm in Westburn. The Stephen King remake trails the field.
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- Channel
- Sunrise
- Subscribers
- 364,000 ▲ 1,000 this week
- Channel views, last 7 days
- 1,284,133
- Channel views, pace per day
- 168,141 (on a normal day: 163,066)
- Video published
- October 4, 2026
- Video views so far
- 16,530 (less than a day online)
- Video views, pace per day
- 40,346
The numbers
The figures show a segment running far beyond the channel's usual first day, while the channel as a whole kept to its normal pace.
💡 Test your knowledge
Who directed the original 1976 film of Carrie, the Stephen King story now returning as a series?
Brian De Palma directed the 1976 Carrie, starring Sissy Spacek and Piper Laurie.
