Jim Chalmers under pressure: an SBS News inflation report runs a hundred and eighty times its usual start
A report on the treasurer's defense of the economy, with fuel prices up sharply in a month, is drawing far more views than the channel's world news from the same days.
SBS NewsStory of Why this story? The video opened at a pace of 772,082 views a day, 184 times a normal first day on this channel (4,196).
Pressure on treasurer mounting as inflation rises
Among the news channels closest to SBS News in size, none is drawing views at its pace right now, and one short report about the treasurer accounts for much of it. "Pressure on treasurer mounting as inflation rises" passed 680,000 views in its first eighteen hours. A new SBS News upload usually gathers a few thousand in a whole first day.
The report follows on from the rate rise. The Reserve Bank has lifted interest rates for the fourth time this year, and the federal government is defending its record on the pressures at home. Jim Chalmers, treasurer since Labor won the 2022 election, points to the war in the Middle East as a source of the country's inflation, as new figures show fuel prices up 15 per cent in a single month.
As we reported here, SBS News covered the rate decision itself from several angles, from the morning bulletin to the borrowers feeling it. This report shifts the focus from the bank to the minister who has to answer for the economy. It also stands apart from the channel's other recent uploads, which cover the last US troops leaving Iraq, the passengers of flydubai flight FZ1073 and Morocco naming its first female prime minister. Each of those has drawn somewhere between a few dozen and a couple of thousand views.
The video has more comments than likes. The discussion keeps returning to government spending, with several viewers recasting the cost-of-living crisis as a cost of government, and to whether the war overseas explains prices at the pump.
The channel's about page promises news from Australia and across the world. The story carrying this channel right now is about petrol and mortgages at home.
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- Channel
- SBS News
- Subscribers
- 651,000
- Channel views, pace per day
- 684,819 (on a normal day: 206,846)
- Video published
- September 30, 2026
- Video views so far
- 680,060 (less than a day online)
- Video views, pace per day
- 772,082
The numbers
One report's first hours are reshaping the channel's whole day, as the figures below show.
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