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IrelandNatalia Trevino Amaro's holiday prep began back in May
Her small-business guide explains the shift from made-to-order clothing to manufacturing, alongside a week of NTA campaign Shorts.
Natalia Trevino Amaro
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this is exactly how I prep for the holiday season as a small business
Things we can learn from the video
Press to jump
- 2:40Build inventory months ahead rather than treating repeated sellouts as proof that stock levels are sufficient.
- 5:31Prepare packaging early so shipping supplies do not become the bottleneck.
- 6:16Launch collections at full price before holiday sales, and calculate discounts using real costs and profits.
- 8:53Set clear ordering deadlines, choose shipping carriers and establish return policies before orders build up.
- 11:31Schedule marketing content ahead of the holiday rush.
- 14:30Protect time for rest and hydration alongside the business preparations.
Selling out quickly sounds like good news. Natalia Trevino Amaro offers a less glamorous interpretation: sometimes, it means you haven't prepared enough stock.
That practical distinction runs through "this is exactly how I prep for the holiday season as a small business," the most-watched of her seven uploads this week. Natalia explains that she has switched her slow fashion business from made-to-order to manufacturing, with inventory preparations beginning around May or June. Packaging needs its own head start, too. Having clothes ready is only half the job if there's nothing to ship them in.
The guide drew roughly 1,300 views and turns from stockroom planning to the arithmetic of discounts. Natalia recalls choosing sale percentages more casually in the past; here, she emphasizes calculating actual costs and profit before settling on an offer. She also frames holiday discounts as an opportunity for customers who ordinarily cannot afford sustainable fashion, rather than simply a reason to buy more.
Around that behind-the-scenes explanation, the "dear saNTA" Shorts show the campaign side of her brand. These are promotional videos for NTA, with installments titled for Khayla, Athena, Sarah and Alyssa. A minimal makeup routine adds a personal detour, covering the look Natalia uses for shoots, dates and weddings.
The business guide currently brings in the most daily views among her uploads, with Sarah's and Alyssa's campaign Shorts also moving. Channel-wide daily viewing is above its usual level, although the subscriber total stayed unchanged over the week. In the nearby fashion group, Maddy Grace added subscribers while The Sunday Times Style's daily viewing was below its usual level.
Natalia saves one piece of preparation for the person doing all that planning: rest. As she puts it, "Because you can't take care of your business if you're not taking care of yourself..."
Published on Trari
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The videos drawing views on Natalia Trevino Amaro right now
dear saNTA...💭🤭 #slowfashion #holidaycampaign1,096 views · 2026-11-07
my minimal makeup routine!! #sustainablebeauty #cleanbeauty #makeup1,073 views · 2026-11-09
dear saNTA 💌 love, khayla #slowfashion1,057 views · 2026-11-09
dear saNTA 💌 love, athena #slowfashion763 views · 2026-11-08
dear saNTA 💌 love, sarah #slowfashion #holidaycampaign609 views · 2026-11-10
dear saNTA 💌 love, alyssa #slowfashion #holidaycampaign191 views
- Channel
- Natalia Trevino Amaro
- Subscribers
- 162,000
- Channel views, last 7 days
- 23,016
- Videos published this week
- 7
- Video published
- November 10, 2026
- Video views so far
- 1,332
- Views on its first day
- 1,061
The numbers
Here is how Natalia's uploads and audience moved over the week.
💡 Test your knowledge
What does Natalia say she prepares early alongside her clothing inventory?
Natalia gives packaging its own planning section so a shortage does not delay shipping.