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Video taking off 8.3x its usual first day

Ash!'s golden-brown hair reveal comes with an audio edit

Two hair-reveal Shorts draw unusually large audiences, while viewers ask for the color and a look at the curls.

Why this story? The video opened at a pace of 344,565 views a day, 8.3 times a normal first day on this channel (41,723).

I just realized the song said the N word so I’m uploading cutting that out! #newhair #transformationI just realized the song said the N word so I’m uploading cutting that out! #newhair #transformation

A fist toward the lens makes the switch: Ash!'s brunette curls give way to lighter, styled waves, with a pearl necklace completing the reveal. The brief transformation has reached roughly 323,000 views in 21 hours, far beyond the roughly 42,000 her Shorts usually draw on their first day.

The upload also comes with an explanation. In its title, Ash! says she realized the background song contained a racial slur and is uploading a version with that part cut out. Some commenters are clarifying that her note refers to the track, rather than something she said.

Others have a more practical question: what color should they ask for at the salon? Ash! calls it golden brown in another upload, while the earlier "Hair reveal!! #newhair #whothis #curlyhair #hair #bronde" uses the brown-meets-blonde label. That reveal also drew a much larger first-day audience than usual.

Hair already has a place beyond her quick outfit clips: her wavy-and-curly hair routine is her most-watched regular-length video. Beneath this transformation, viewers are asking to see the new color with her curls, rather than just the finished blowout.

Published on Trari

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The facts
Channel
Ash!
Subscribers
226,000 ▲ 1,000 this week
Channel views, last 7 days
5,694,736
Channel views, pace per day
630,454 (on a normal day: 886,947)
Video published
November 11, 2026
Video views so far
322,707 (less than a day online)
Video views, pace per day
344,565

The numbers

Both hair-reveal Shorts drew far more views than Ash!'s usual first-day start. The edited upload is still short of a full day online.

the video's first day
usual first day here
41,723
this video
344,565
subscribers
226,000
▲ 1,000 in the last 7 days
total views
399,934,185
views per day
630,454
typical day: 886,947
the video
views
322,707
likes
12,916
comments
98
days online
1
subscribers: this channel and similar channels
Esquire
247,000
Ash!
226,000
Minute Mon
226,000
SheerLuxe
219,000
As of November 12, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Which accessory does Ash! wear after the hair transition?