Why this story? The channel is adding 999,695 subscribers a day, 11 times a normal day (90,402).
Nearly a million new subscribers in a day has brought MrBeast's channel to 521 million. That is more than eleven times his usual daily gain, even though views are only modestly above their regular pace.
There is a new upload since the supermarket challenge we reported here: "Giving $10,000 To A Random Subscriber," posted Friday. It puts a single subscriber at the center of the giveaway, rather than making contestants work through an enormous challenge. The timing lines up with the subscriber jump, but it does not establish what caused it.
The supermarket video remains a much larger draw by total views. In "Eat Everything In A Grocery Store, Win $1,000,000," MrBeast sets four strangers the task of eating their way out of a stocked store. That upload has reached hundreds of millions of views. It is also a sponsored production, with the description crediting paid partnerships and equipment supplied for the contestants' endurance challenge.