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Subscriber surge +100,035 subscribers in a day

Jordan Matter rewrites Salish and Nidal's first meeting

A scripted high-school story marks a change from giant games and secret rooms, alongside an unusually large subscriber jump.

Why this story? The channel is adding 100,035 subscribers a day, 26 times a normal day (3,873).

The giant board game has made way for a high-school what-if. Jordan Matter's "What If They Never Met?" imagines Salish and Nidal meeting later in life, turning familiar faces from the channel into the leads of a scripted show.

The experiment arrives alongside a jump of about 100,000 subscribers in a day, compared with the channel's usual few thousand. The new show has already passed five million views, though the subscriber increase belongs to the channel as a whole, not necessarily to this upload alone.

This is fiction, not an account of Salish and Nidal's actual first meeting. They play versions of themselves in a cast that also includes teachers, a counselor and classmates. Rohan Thompson is credited as head writer and director, with Matter serving as a writer and second director.

Matter names two distinct inspirations: Dhar Mann for the show's style, and the movie Sliding Doors for its concept. He says the team wrote and filmed it in five days, and asks viewers whether they want more scripted shows.

That is a different proposition from the channel's preceding adventures: a giant board game with borrowed Ben Azelart tiles and a secret mall built inside a house. Here, the central invention isn't something Salish can walk into. It's a different beginning for two people viewers already know.

Published on Trari

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The facts
Subscribers
38,300,000 ▲ 100,000 this week
Channel views, last 7 days
66,036,750
Channel views, pace per day
13,676,995 (on a normal day: 10,041,425)

The numbers

The subscriber increase is far above Jordan Matter's usual daily pace. Channel-wide views are also higher than usual.

new subscribers per day
typical day
3,873
now
100,035
subscribers
38,300,000
▲ 100,000 in the last 7 days
total views
15,940,567,308
views per day
13,676,995
typical day: 10,041,425
subscribers: this channel and similar channels
Ben Azelart
51,600,000
Jesser
50,300,000
Jordan Matter
38,300,000
Preston
32,400,000
Stay Wild
25,800,000
As of October 11, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Developed with YouTube

💡 Test your knowledge

Which movie does Jordan Matter credit as a concept inspiration for the scripted show?