Grant Cardone's 'Cash Is TRASH' earns a rare first-day return

On its own, the day-old video is moving at close to half the pace his entire channel usually keeps across everything it has posted.

Channel: Grant CardoneStory of September 29, 2026Trari Newsroom

Why this story? The video opened at a pace of 92,287 views a day, 14 times a normal first day on this channel (6,555).

Cash Is TRASH

"Cash Is TRASH" is the newest upload on Grant Cardone's channel. The title is three words long, two of them in capitals. A day after it went up, it had passed 70,000 views.

That is not how a new Cardone video usually starts. His uploads tend to have a gentle first day, and this one opened at roughly fourteen times that usual pace. One video is doing a large share of the work for a channel that already draws a steady crowd across its whole catalog.

The phrase itself has a history. Ray Dalio made "cash is trash" a financial headline at Davos in 2020. Cardone, author of The 10X Rule, has long argued that money should go into real estate and business rather than sit in the bank. The video's tags lean on that 10X brand, and his about page bills him as an equity fund manager and real estate investor. There is no description, so the title does all the talking.

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Grant Cardone's 'Cash Is TRASH' earns a rare first-day return The full story on Trari: https://trari.com/en/story/grantcardone-1437/

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The numbers

The figures below show a first day far beyond anything a typical new Grant Cardone upload manages.

the video's first day

usual first day here

6,555

this video

92,287

subscribers

3,140,000

total views

681,284,941

the video

views

70,647

likes

818

comments

172

days online

1

compared with similar channels (subscribers)

The Rich Dad Channel

3,640,000

CNBC Television

3,400,000

Fox Business

3,390,000

Bloomberg Television

3,290,000

Grant Cardone

3,140,000

Bloomberg News

2,860,000

As of September 29, 2026 · Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube

Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.

Where next?

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