Video people are talking about 11x its usual comments

Reform UK's vetting and treatment of women face undercover scrutiny

Good Morning Britain's report pairs secretly recorded conversations with a former member's account and the party's response.

Channel:

Good Morning Britain Story of October 18, 2026Trari Newsroom

Why this story? The video drew 520 comments in its first day, 11 times a normal first day on this channel (47).

More undercover filming of Reform UK reveals ‘chauvanism’, racism, and failures in vetting process

Things we can learn from the video

Press to jump

1:53A recorded candidate says his vetting rejection became an approval days later without any changes.
3:49Sarah Pochin describes women being excluded and calls for women press officers.
5:32Reform says investigations and suspensions have occurred and its vetting procedures have been updated.
7:51Sarah Cooper-Lesadd recounts sexism, including being told an older man could take her seat.
11:06The anchor reads Reform's rejection of Cooper-Lesadd's account, and she responds.

Good Morning Britain puts a practical question at the center of its undercover report: what happens when a political party's candidate checks raise concerns, but people still get through?

Reporting from Reform UK's headquarters, correspondent Ashna Hurynag introduces footage of a candidate describing being rejected and then approved days later without changing anything. Another recorded conversation shows advice to delete a social media account containing posts about Tommy Robinson before undergoing vetting.

The segment draws on ITV's investigation inside the party, where an undercover reporter worked as a press officer. It also includes footage of MP Sarah Pochin describing women being excluded and calling for women press officers.

That leads into a live interview with former Reform Senedd member Sarah Cooper-Lesadd. She recounts experiencing sexism, including being told that an older man could take her seat. The program reads the party's response rejecting her account as fabricated, and gives her an opportunity to answer.

Reform's wider statement says investigations have begun and some suspensions have taken place. The party says it has improved its vetting procedures, has no room for racism and must follow due process in individual cases.

The report generated about 520 comments in its first day, roughly eleven times the program's usual level, although its views were ordinary. The substance is in those recorded conversations and the interview: candidate screening and women's place inside the party, with Reform's responses included.

Published on Trari