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IrelandFallow cooks 45 fish, with a surprise disqualification
Jack Croft and Will Murray work from free dogfish to expensive turbot, finding cheaper favourites along the way.
Fallow
Story of Why this story? One of the most watched videos since yesterday, with 283,567 views.
We Cooked and Ranked Every Fish
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- 0:00Jack and Will introduce a Newlyn Market haul, tasting fish from cheapest to most expensive.
- 8:48Butter-fried conger eel turns rubbery and watery, earning an F.
- 12:28Blowtorched mackerel earns an A for its oily flesh and crisp, blistered skin.
- 13:55Floured, pan-fried megrim sole earns an A for its sweet, delicate flesh.
- 15:49The fish labelled lumpfish initially earns an S; the description explains its later disqualification over mistaken identity.
- 18:28Pan-fried cuckoo ray earns an A for its sweet, tender meat.
The fish labelled lumpfish gets an enthusiastic reception: Jack Croft awards it the first S-tier place of Fallow's tasting. There is just one problem. As the video's description explains, it wasn't the fish they thought they had bought, so its place on the board cannot stand.
That unexpected disqualification is part of "We Cooked and Ranked Every Fish", which has drawn roughly 284,000 views since yesterday. Croft and fellow Fallow chef Will Murray work through a market haul from Newlyn in Cornwall, cooking and tasting from cheapest to most expensive. It is an unusually extensive answer to the everyday question of what to buy at the fish counter.
They don't cook everything identically. Sardines go whole over charcoal; whitebait gets floured and deep-fried; herring and mackerel meet the blowtorch. Restaurant technique doesn't rescue every specimen: pan-fried conger eel turns rubbery and watery, landing at the bottom of their list.
But the lower-priced end also produces contenders. Mackerel's oily flesh and blistered skin earn an A, as do the sweet, delicate megrim sole and dab. A blowtorched anchovy prompts Croft to say, "That may be the best anchovy I have ever eaten."
Viewers are discussing more than the rankings. Some share their own fish-cooking memories, while one raises the practical frustration of finding this variety beyond supermarket salmon and cod. Others are mourning the disqualified lumpfish, whatever it actually was.
The tasting continues through familiar fish-counter names to Dover sole and turbot. Fallow's description says the final blind selection leaves the chefs with different favourites: even after sharing the same kitchen and the same haul, they don't choose the same dinner.
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- Channel
- Fallow
- Subscribers
- 2,540,000 ▲ 20,000 this week
- Channel views, last 7 days
- 14,949,122
- Channel views, pace per day
- 3,478,211 (on a normal day: 2,124,852)
- Video published
- November 11, 2026
- Video views so far
- 283,567 (less than a day online)
- Video views, pace per day
- 464,595
The numbers
The fish tasting has reached a substantial audience before its first full day is over. Here are the video's views and response so far.
💡 Test your knowledge
In which English county is Newlyn Market, the source of Fallow's fish haul?
The video identifies its sourcing location as Newlyn Market in Cornwall.