Duolingo opens DuoMart and gives Duo an anime makeover
The DuoTV store series reaches its night-shift finale, while an animation credited to @brerbo approaches a million views.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
am i sugoi now?🥺 🎨: @brerbo
Duo has company-business to attend to. Duolingo's thirteen uploads included a store-themed DuoTV series, from "Episode 1 - Welcome to DuoMart! (DuoTV)" to "Episode 6 - The Night Shift (DuoTV Finale)." For the language-learning company's channel, these are mascot-led marketing entertainment rather than language lessons.
But the week's biggest new draw was "am i sugoi now?🥺 🎨: @brerbo", approaching a million views. The title's Japanese word roughly means "amazing," and viewers are discussing Duo's anime transformation, joking about what completing a lesson supposedly does to the owl. Several also pause to remind each other that this really is the company's official channel. That contrast is part of the joke: corporate communications, with considerably more anime.
The animation also has the strongest daily momentum among the channel's active uploads, comfortably above both the DuoTV finale and the store series' opening episode. DuoMart's welcome attracted the larger first-day audience, but the makeover has since accumulated more views.
Duolingo added 50,000 subscribers over the week, taking it beyond seven million, while daily viewing is moderately above its usual level. Nearby in the technology-company group, Google Chrome also had a substantial viewing week; Google for Developers gained views without a change in subscribers.
Elsewhere on Duolingo's upload page, the familiar lesson-reminder joke remains intact. "goodnight to everyone except people who forgot their lesson" offers a pointed bedtime greeting, while an animation credited to @lleahistired makes the choice explicit in its title: "clean my litter box or do your lesson 🎨: @lleahistired".
Published on Trari
Where next?
What viewers say
The fact that this is duolingo official channel makes me cry
@benjbajo9769See it on YouTubeHow Duolingo describes what happens when u complete a lesson:
@TheFreezer_YTSee it on YouTubeDuo is now an anime character and kawaii😭🤞
@hanaliriisk9371See it on YouTube
3 more comments
guys duo is healing 🥹
@puppyloverjennySee it on YouTubeThis was made by the real Duolingo btw 😭
@DimitarDimitrov-j9fSee it on YouTubeWe’ll be super sugoi anime characters together 🥹🫶
@IconicEYEKON2013See it on YouTube
Public comments from the video's page on YouTube
The videos drawing views on Duolingo right now
Episode 1 - Welcome to DuoMart! (DuoTV)673,582 views · 2026-10-12
Episode 2 - Totally Normal Store (DuoTV)425,709 views · 2026-10-12
goodnight to everyone except people who forgot their lesson379,719 views · 2026-10-13
¿te gusta mi YIIJAAAA?342,536 views · 2026-10-14
clean my litter box or do your lesson 🎨: @lleahistired302,914 views · 2026-10-13
Episode 6 - The Night Shift (DuoTV Finale)209,256 views
- Channel
- Duolingo
- Subscribers
- 7,010,000 ▲ 50,000 this week
- Channel views, last 7 days
- 20,651,411
- Videos published this week
- 13
- Video published
- October 12, 2026
- Video views so far
- 912,568
- Views on its first day
- 243,090
The numbers
Here is Duolingo's week in views and subscribers.
💡 Test your knowledge
What is the store called in Duolingo's new DuoTV series?
The opening episode is titled "Episode 1 - Welcome to DuoMart! (DuoTV)".


