United States
United Kingdom
Canada
Australia
New Zealand
IrelandThis week on the channel +7.8M views this week
Apple puts a cake-shop coder in its MacBook Pro spotlight
The M6 commercial has passed 12 million views, alongside launches for touchscreen MacBook Pro models and an OLED iPad mini.
In short
On YouTube, Apple has 21,100,000 subscribers and 1,235,140,880 views in all, as of November 11, 2026. In the last 7 days it gained 3,347,480 views. Its most watched video of the last 30 days is "New MacBook Pro with PROLED XDR Display: The first-ever Mac with Touch", with 44,871,592 views. By YouTube subscribers it is No. 78 of the 5,393 channels on Trari, and No. 1 of 48 in category "Technology companies and software". On Instagram, @apple has 38,199,953 followers.
YouTube: The numbers today
subscribers
21,100,000
no significant change in the last 7 days
no significant change in the last month
no significant change in the last month
total views
1,235,140,880
▲ 3,347,480 in the last 7 days
views a day (current pace)
581,808
on a typical day: 2,472,903
Videos on the channel
231
3 uploaded in the last 7 days
Last upload
yesterday
November 10, 2026
Views per subscriber
58
a new short video usually gets 1,197,343 views
Next milestone
50,000,000 subscribers
28,900,000 subscribers to go
Instagram: The numbers today
@apple · The account on Instagram
Followers
38,199,953
Posts
1,414
3 new posts in the last 7 days
Views per Reel
2,459,529
usually, by 8 recent Reels
Likes per post
46,463
usually, by 14 recent posts
0.12% of followers
0.12% of followers
Place on Instagram
| Among all channels on Trari | In the category Technology companies and software | |
|---|---|---|
| By Instagram followers | 31 of 2,442 | 1 of 19 |
Ranked among the channels whose Instagram account is on Trari.
Instagram followers: Technology companies and software
Latest posts
Tap a post to see it here
| Post | Type | Posted | Views | Likes | Comments |
|---|---|---|---|---|---|
| Once upon a ride. | Reel | November 9, 2026 | 1,707,087 | 25,085 | 217 |
| Step into the light. | Reel | November 5, 2026 | 185,576,115 | 313,042 | 5,899 |
| Running on cloud nine. | Reel | November 4, 2026 | 1,921,068 | 12,619 | 350 |
| Night mode activated. | Carousel | November 2, 2026 | - | 57,957 | 701 |
| Strange sightings. | Carousel | October 30, 2026 | - | 79,769 | 538 |
| Sky putting on a show. | Reel | October 29, 2026 | 1,933,022 | 19,797 | 358 |
| Tech at play. | Carousel | October 27, 2026 | - | 256,454 | 1,158 |
| Knock, knock. Time to move. | Reel | October 23, 2026 | 2,016,757 | 20,574 | 508 |
Of the 15 latest posts: 9 Reels and 6 carousels.
As of November 10, 2026
Follower, post, like, comment and view counts in this part are Instagram's. The changes and the "usually" figures are Trari's own calculations.
Apple Podcasts: The podcast
Apple Events · On the podcast charts by subject
YouTube: What happened lately
November 1, 2026 5x the channel's usual pace The whole channel ran that day at 22,244,860 views a day, 5 times a normal day (4,444,971).
This week on the channel
French toast and missing keys fill Apple's HomeView morning
The household commercial has reached roughly 6.8 million views during a week without new Apple uploads.
This week on the channel 7 videos this week
HomeView gives Apple's home lineup a shared screen
Two HomeView introductions arrive alongside Apple TV 4K and HomePod mini 2 videos, with personalized profiles for up to six people.
The video drawing the most views now
New MacBook Pro with PROLED XDR Display: The first-ever Mac with Touch
- Video published
- October 28, 2026
- Video views so far
- 44,871,592
- Video views, pace per day
- 157,373
- Views on its first day
- 9,505,435
Similar channels
YouTube: Position on Trari and in the category
| Among all channels on Trari | In the category Technology companies and software | |
|---|---|---|
| By subscribers | 78 of 5,393 | 1 of 48 |
| By views gained this week | 1,443 of 5,274 | 7 of 48 |
The ranking by views counts only channels whose weekly number is available.
- The channel's share of the category
- 3.4% of all views the category's channels gained this week
Subscribers in the category Technology companies and software
Views gained this week in the category Technology companies and software
YouTube: Subscribers, last 30 days
October 13, 2026: 21,100,000 subscribers → November 11, 2026: 21,100,000 subscribers (no significant change in the last month)
YouTube: Total views, last 30 days
October 18, 2026: 1,163,529,186 views → November 11, 2026: 1,235,140,880 views · average: 2,983,820 views a day
On October 18, 2026 the channel's total views fell from 1,180,290,909 to 1,163,529,186. The chart starts on that day.
YouTube: The channel's latest videos
The last 15 videos uploaded to the channel, with today's numbers. Click a video to play it here.
| Video | Uploaded | Length | Views | Per day | First day | Likes | Comments |
|---|---|---|---|---|---|---|---|
 Created live on Mac: “Surrender” by Labrinth | November 10, 2026 | 0:31 short | 48,997 | - | 48,997 (6 hours) | 836 | - |
 Apple Pay: The fast, easy, and secure way to pay. | November 9, 2026 | 1:06 short | 204,868 | 95,742 | 168,381 | 4,576 | - |
 Apple Card: Apply and use in minutes | November 6, 2026 | 0:36 short | 156,142 | 8,928 | 105,688 | 2,631 | - |
 New MacBook Pro with PROLED XDR Display and Touch: The worl… | October 28, 2026 | 0:58 short | 1,301,768 | 4,415 | 1,034,228 | 19,554 | - |
 New MacBook Pro with PROLED XDR Display: The first-ever Mac… | October 28, 2026 | 1:57 short | 44,871,592 | 157,373 | 9,505,435 | 63,574 | - |
 Apple Watch Activity Rings: Josh's True Apple Watch Story | October 27, 2026 | 0:35 short | 496,994 | 32,506 | 67,432 | 1,276 | - |
 Apple Watch Heart Rate: Morgan’s True Apple Watch Story | October 27, 2026 | 0:35 short | 537,827 | 31,262 | 105,470 | 1,794 | - |
 The new MacBook Pro with M6 delivers blazing-fast performan… | October 27, 2026 | 0:58 short | 944,188 | 1,250 | 743,093 | 11,783 | - |
 The new 14” MacBook Pro with M6 | October 27, 2026 | 0:54 short | 17,037,466 | 5,964 | 5,552,345 | 35,537 | - |
 The new iPad mini: Thinner. Lighter. Ultraportable. | October 26, 2026 | 1:05 short | 1,042,923 | 1,553 | 838,412 | 16,325 | - |
 Introducing the new iPad mini with OLED display | October 26, 2026 | 1:21 short | 2,623,627 | 3,998 | 2,035,189 | 43,799 | - |
 The new Apple HomeView: Keep the whole home connected, ente… | October 13, 2026 | 1:04 short | 1,197,343 | 1,782 | 876,354 | 14,420 | - |
 The new Apple TV 4K: The ultimate cinematic experience. | October 13, 2026 | 1:30 short | 1,614,535 | 3,044 | 1,219,304 | 18,415 | - |
 The new HomePod mini 2: Rich, room-filling sound in a compa… | October 13, 2026 | 0:41 short | 1,032,960 | 1,745 | 758,279 | 12,107 | - |
 Welcome Apple HomeView: Designed for life at home. | October 13, 2026 | 3:13 | 7,078,730 | 5,616 | 2,286,380 | 51,660 | - |
Audience engagement
- likes per 1,000 views
- 3.7 in the category: 10.4
- comments per 1,000 views
- 0.0 in the category: 0.9
- a video's usual first day on this channel
- 933,620 views
- short vs long
- 14 short (up to 3 minutes), 1 long
average views per short video: 5,222,230
average views per long video: 7,078,730
YouTube: Most watched videos (not Shorts)
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Apple Education: Ready for every learning opportunity | April 15, 2026 | 1:47 | 87,831,699 |
 Hello, MacBook Neo | March 4, 2026 | 3:50 | 36,318,082 |
 The new Mac mini with M6 | August 25, 2026 | 0:43 | 34,701,296 |
 Introducing the new iPhone Duo | September 9, 2026 | 3:07 | 32,165,523 |
 Introducing the new iPhone 18 Pro | September 9, 2026 | 2:58 | 23,957,728 |
YouTube: Most watched Shorts
| Video | Uploaded | Length | Views |
|---|---|---|---|
 Watch Ellie Dixon make her debut album in her bedroom | May 12, 2026 | 0:35 | 42,980,680 |
 Watch Molly Baz turn her new recipe into a video | May 13, 2026 | 0:38 | 42,663,493 |
 Watch Annie Choi turn her sketch into a fashion film | May 14, 2026 | 0:40 | 41,918,305 |
 Watch Samba Films make poetry in motion | May 13, 2026 | 0:37 | 41,856,497 |
 Apple Tips: Track Your Heart Rate Zones with Apple Watch | January 6, 2026 | 0:20 | 5,540,693 |
YouTube: What happened on the channel in the last 30 days
The days when the channel's numbers left the ordinary.
- Views jumpThe whole channel ran that day at 22,244,860 views a day, 5 times a normal day (4,444,971).
- MilestoneThe new iPad mini: Thinner. Lighter. Ultraportabl… The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 16,811,403 views a day, 5.5 times a normal day (3,070,923).
- MilestoneNew MacBook Pro with PROLED XDR Display: The firs… The video passed 10,000,000 views.
- MilestoneNew MacBook Pro with PROLED XDR Display and Touch… The video passed 1,000,000 views.
- MilestoneThe new HomePod mini 2: Rich, room-filling sound … The video passed 1,000,000 views.
- Views jumpThe whole channel ran that day at 15,741,822 views a day, 9.5 times a normal day (1,663,045).
- Video taking offNew MacBook Pro with PROLED XDR Display: The firs… The video opened at a pace of 6,017,491 views a day, 6.8 times a normal first day on this channel (889,031).
- MilestoneThe new 14” MacBook Pro with M6 The video passed 10,000,000 views.
- Views jumpThe whole channel ran that day at 6,728,217 views a day, 6.1 times a normal day (1,100,248).
- Video taking offThe new 14” MacBook Pro with M6 The video opened at a pace of 3,151,346 views a day, 3.5 times a normal first day on this channel (889,031).
- Video taking offIntroducing the new iPad mini with OLED display The video opened at a pace of 2,397,510 views a day, 10 times a normal first day on this channel (240,031).
Data source: Trari Social News, Trari Traffic Trends and Ranking Platform, Google YouTube, Meta Instagram
Subscriber, view, like and comment counts are YouTube's. Rates, usual days, rankings, comparisons and categories are Trari's own calculations.
Stories
This week on the channel +7.8M views this week
Apple puts a cake-shop coder in its MacBook Pro spotlight
The M6 commercial has passed 12 million views, alongside launches for touchscreen MacBook Pro models and an OLED iPad mini.
This week on the channel
French toast and missing keys fill Apple's HomeView morning
The household commercial has reached roughly 6.8 million views during a week without new Apple uploads.
This week on the channel 7 videos this week
HomeView gives Apple's home lineup a shared screen
Two HomeView introductions arrive alongside Apple TV 4K and HomePod mini 2 videos, with personalized profiles for up to six people.
This week on the channel 2 videos this week
Apple Watch Series 12 launch still outpaces the new iPhone
Eighteen days in, the watch introduction is gathering views many times faster than the iPhone 18 Pro film released alongside it, while two …