Drake's channel jumps to 33.3 million subscribers
The sudden increase arrives more than a month after his music videos with Don Toliver and Yebba.
Why this story? The channel is adding 100,002 subscribers a day, 493 times a normal day (203).
Drake, Don Toliver, Yebba - Cold Shoulder
Drake's October releases brought Don Toliver and Yebba onto the channel; November has brought a different kind of movement. His subscriber count has jumped by about 100,000 in a day, against a usual daily increase of just a few hundred.
That is a sharp departure from the channel's ordinary pace, even for an artist with an enormous audience already. It is not clear what prompted the increase, and the recent collaborations should not automatically get the credit.
Both "Drake, Don Toliver, Yebba - Cold Shoulder" and "Drake, Don Toliver - Solar Eclipse" were posted on October 6. Of those two music videos, "Solar Eclipse" has drawn roughly twice as many views.
"Cold Shoulder" also reconnects Drake with a familiar voice: Yebba previously appeared on his 2021 album Certified Lover Boy with the spare, piano-led "Yebba's Heartbreak."
Published on Trari
Where next?
The videos drawing views on Drake right now
- Channel
- Drake
- Subscribers
- 33,300,000 ▲ 100,000 this week
The numbers
The subscriber increase stands far above Drake's usual daily pace. Here is how it fits into the channel's wider totals.
💡 Test your knowledge
Which TV series featured Drake as Jimmy Brooks?
Drake played Jimmy Brooks on Degrassi: The Next Generation before his music career took off.





