Disney's invisible companion finds nearly 20 million viewers
Dougal Wilson's holiday film shares a sixteen-upload week with Colleen Atwood's Little Mermaid costume breakdowns.
Why this story? The channel's weekly summary: what went up this week, what is drawing views now, and where the channel stands among similar channels.
A Disney Holiday Short: The Invisible Horse
Next story: Greg Heffley's Christmas getaway comes with a security chase
Jack's adventure has traveled well beyond its first-day audience. "A Disney Holiday Short: The Invisible Horse" is approaching 20 million views, making it the unmistakable centerpiece of Disney's busy upload week.
The holiday-campaign film gives its reluctant Christmas participant something more persuasive than another invitation to decorate the tree: an invisible companion he can actually ride. A family viewing of Frozen 2 supplies inspiration for Jack's saddle experiment, taking a familiar Disney fantasy out into the countryside. Viewers are discussing the importance of keeping imagination alive as you grow up, while some ask for a feature-length version.
There is a different kind of movie magic elsewhere in the week's sixteen uploads. In "The Little Mermaid (2023): Costume Commentary | Notes on a Seam," costume designer Colleen Atwood breaks down both digital and traditional designs. A separate upload focuses on Ariel's engagement dress. Those two videos are also Disney's busiest uploads right now after the holiday film, giving the week's audience a route from storytelling into the craft behind it.
The archives get a visit, too: "D23 Propped Up | Wizards of Waverly Place: The Movie" brings out props and costumes from the Disney Channel film. Meanwhile, Hexed promotional clips introduce magical powers and family secrets ahead of the November cinema date advertised in their titles.
Disney added 10,000 subscribers over the week, and daily views are running at nearly twice their usual level. Among nearby studio channels, DC is also seeing a pronounced lift in daily viewing, while Star Wars is close to its usual pace. At Disney, though, the invisible companion accounts for most of the channel's current daily views.
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What viewers say
We must not lose our imagination just because we've grown up. Don't stop playing just because we've grew bigger. Find a bigger playground to play in instead.
@ChuckandBlueSee it on YouTubeIs that it? This deserves to be feature-lenght.
@AlejandroigarabideSee it on YouTubeCrying into my coffee this morning. Well done Disney.
@Djv426See it on YouTube
1 more comment
It's always nice when disney makes a film like this. truely adding magic to our days.
@AnkeHuman-l2mSee it on YouTube
Public comments from the video's page on YouTube
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The videos drawing views on Disney right now
The Little Mermaid (2023): Costume Commentary | Notes on a Seam48,879 views · 2026-11-10
D23 Propped Up | Wizards of Waverly Place: The Movie11,216 views · 2026-11-09
Ariel's Engagement Dress 💍🏰🌊10,760 views · 2026-11-12
Hexed | Who Knew Magic Was This Much Fun? | In Cinemas 27 November138 views · 2026-11-12
Hexed | Big Magic. Bigger Adventures. | In Cinemas 27 November137 views · 2026-11-12
- Channel
- Disney
- Subscribers
- 6,810,000 ▲ 10,000 this week
- Channel views, last 7 days
- 23,487,756
- Videos published this week
- 16
- Video published
- November 9, 2026
- Video views so far
- 19,877,988
- Views on its first day
- 2,802,520
The numbers
Here is Disney's week in views, subscribers and uploads.
💡 Test your knowledge
Who plays Alex Russo in Wizards of Waverly Place: The Movie?
Selena Gomez plays Alex Russo in both the television series and its 2009 movie.


